Mar 13, 2015 By Deborah Sweeney

When Should Your Small Business Outsource Content?

In a perfect world, with an unlimited budget and an unlimited amount of time, each small business would get its own marketing team dedicated to creating relevant, informative, and entertaining content and keeping up each of their social outlets a couple times a day. Creating content from the... Read More

Marketing, Small Business, Social

Mar 13, 2015 By Jeffrey Hayzlett

Getting Your Sales Team Ready for the Season: 5 Successful Strategies To Increase Your Batting Average

With Major League Baseball’s spring training now in full swing, I can’t help but notice the similarities between America’s favorite pastime and sales. Besides the obvious, like they’re both highly competitive and even cutthroat at times, I’ve rounded up five tips to get your sales team ready for... Read More

Mar 12, 2015 By Katherine An

Meet the Super Six: The Must-Have Apps of App Madness

The AppExchange has 2,600+ apps that are guaranteed slam dunks for productivity and can drive all kinds of wins for your business. While you’re waiting for March Madness to start, see which apps made it to our Super Six—and feel free to hum “We are the Champions” while you read. We won’t... Read More

AppExchange, Apps, Cloud, Mobile, Platform, Sales

Mar 12, 2015 By Jason Lemkin

Small Business Spotlight: 5 Ways to Grow Even Faster in 2015

    Recurring revenue businesses have pros and cons. One of the biggest cons is it’s just so hard to get to that first million in revenue. If you charge, say, $10 a month for your SaaS product, then just to get to $1 million in ARR (annual recurring revenues) … you need 8,000 paying... Read More

Mar 12, 2015 By Chris van Löben Sels

The First Rule of Sales Development: Don't Talk About Sales Development

How is sales development like Fight Club? You do not talk about sales development. Or, more specifically, many members in the sales development club don’t talk about what is (and isn’t) working in sales development. Why not? It's the year of sales development. Sales development teams are... Read More

AppExchange, Apps, Featured, Marketing, Sales

Mar 12, 2015 By Heather Foley

Is There a Place for Loyalty in Business?

Is it me, or is the business world becoming colder and more cut-throat every day? Is loyalty now a defunct concept? Or is there still merit in being loyal to those around you? Colleagues Your colleagues are really your keenest competitors. Paradoxically, they are also your greatest allies. So how... Read More

Mar 11, 2015 By Katherine An

3 Tips to Maximize Sales Productivity and Increase Conversions with inContact

For Dan Bergstrom, Director of Demand Conversion at Workfront, the conversion numbers are important, but his people are just as important. In just over two years, Dan and his team have helped Workfront gain 49% year over year growth and increased their efficacy through targeted coaching. A... Read More

AppExchange, Apps, Cloud, Sales Cloud, Service Cloud, Customer Story

Mar 11, 2015 By Scott McCorkle

Why Email Marketing Is Still in Style — And Thriving

This article was originally published on VentureBeat. Email is the workhorse of digital marketing. While we as marketers like talking about the hot new platform du jour, email marketing has been around since the ’90s, is appropriate for every audience, and delivers the highest return on... Read More

Marketing Cloud

Mar 11, 2015 By Laura Fagan

4 Keys to Boosting Workplace Collaboration with a Mobile, Social Intranet

Mobile and social have become a way of life. This true is for how we both communicate and manage our everyday tasks. Having similar options for how we work only makes more and more sense. David Baker, VP of IT for St. Joseph Health, recognized this and set out to build a social and mobile solution... Read More

Apps, Cloud, IT, Platform, Social