360 PERSPECTIVES

How To Connect Silos
and Put Customers First

Nov 02, 2015 By Nisha Pattan

3 Steps to Creating Value Through Collaboration

“Talent wins games, but teamwork and intelligence win championships,” -Michael Jordan The most successful companies recognize and acknowledge that business is a team sport. In order to win championships and stay ahead of the competition, you need to build meaningful and long lasting connections... Read More

Cloud, Community, Community Cloud

Nov 02, 2015 By Matthew Hutchinson

How Tech Companies Can Take the Mystery Out of Big Data Marketing

For many companies, big data remains a big mystery. While it’s easy to comprehend the value of harnessing traditional and digital data sources for discovery and analysis, the exponential growth of structured and unstructured data can be overwhelming. Consider that 90% of the data in the world has... Read More

Marketing, Marketing Cloud, Analytics

Nov 02, 2015 By Gordon Evans

Customer Success is a Pin Away: Introducing Pinterest Publishing and Analytics for Salesforce Marketing Cloud

Today we're excited to announce that the Salesforce Marketing Cloud has been selected as a Pinterest Marketing Developer Partner for Content Publishing. We’ll be launching an entirely new set of tools to empower marketers to engage and connect with customers on Pinterest using Social Studio.... Read More

Marketing, Marketing Cloud, Social Media, Featured

Oct 30, 2015 By Brian Hansford

A Dead Marketer Scared Away Modern Marketing Success

Marketing continues to evolve, as it should, as new processes and technologies emerge that all have a huge strategic impact for any company. Marketers who don’t evolve out of activity-based tactics and the old ‘marketing communications’ model will surely become a Dead Marketer. There are many... Read More

Leadership, Marketing

Oct 30, 2015 By Brandon Houston

Triple Your Click-Through Rate: 5 Tips for Using Video in Email Marketing

Did you know there’s a tool floating around out there that will increase your email click-through rate by up to 300 percent and reduce your unsubscribe rate by 75 percent? It’s not an enterprise software system that comes with a big price tag and a lengthy service agreement; it’s something you... Read More

Marketing, Video Strategy

Oct 30, 2015 By Joanne Black

The Only Thing Scarier Than Cold Calling?

When Sandler Training surveyed 1,226 salespeople the only activity they deemed worse than cold calling was getting a root canal. No one should have to do a job that is almost as bad as dental surgery! There’s a much less tortuous—and much more effective—way to sell. By getting referrals from people... Read More

Sales

Oct 30, 2015 By Joshua Hoskins

How to Give a Great Demo in 3 Minutes

Giving a great demo is all about being clear, compelling and creative. If you’re stodgy, stiff and full of boring slides, your prospect will fall asleep faster than you can say “free trial”. I’m excited to be co-hosting the AppExchange Demo Jam with fellow Salesforce MVP Jeff Grosse. As you might... Read More

AppExchange, Cloud

Oct 30, 2015 By Hilary Givens

The Financial Services Industry is Investing Big in Digital Advertising

The Financial Services Industry has long been a big spender in the Digital Advertising space. In 2015, total US digital advertising spend has continued to see rapid growth, reaching $58B. Financial services will rank third highest in overall share of total digital ad spend across all industries,... Read More

Social, Social Media, Marketing, Marketing Cloud

Oct 30, 2015 By Zachary Reiss-Davis

8 Ways You Need to Prepare for the Holiday Advertising Season

The biggest time of the year is fast approaching for marketers and advertisers - In the United States alone, $616 billion will be spent on shopping for the winter holidays, according to the National Retail Federation. We recently published a list of ways that Email Marketers must already be... Read More

Advertising, Social, Social Media, Marketing, Marketing Cloud

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How To Create a Customer-Centric Experience

The New Rules of Customer Engagement: Key Trends From Global Research

Salesforce.com

360 PERSPECTIVES

How To Connect Silos
and Put Customers First

3 Steps to Creating Value Through Collaboration

How Tech Companies Can Take the Mystery Out of Big Data Marketing

Customer Success is a Pin Away: Introducing Pinterest Publishing and Analytics for Salesforce Marketing Cloud

A Dead Marketer Scared Away Modern Marketing Success

Triple Your Click-Through Rate: 5 Tips for Using Video in Email Marketing

The Only Thing Scarier Than Cold Calling?

How to Give a Great Demo in 3 Minutes

The Financial Services Industry is Investing Big in Digital Advertising

8 Ways You Need to Prepare for the Holiday Advertising Season

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CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

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Salesforce.com

360 PERSPECTIVES

How To Connect Silos and Put Customers First

Most Popular Stories

CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

Americas

Europe, Middle East, and Africa

Asia Pacific

How To Connect Silos
and Put Customers First