360 PERSPECTIVES

How To Connect Silos
and Put Customers First

Secrets to Starting a Conversation With Even The Most Busy CEO

Feb 01, 2016 By Heather R Morgan

How to Get the C-Suite to Respond to Your Emails

Have you set your sales goals for 2016 yet? Do you want to increase sales by an extra 30% by targeting a new industry? Or maybe you want to land a meeting with a CEO from one of the fastest growing companies in America? You can achieve all this and more by learning how to use cold email to... Read More

Sales, Sales Strategies

Feb 01, 2016 By Robert Begg

Salesforce Marketing Cloud Launches Real-Time Super Bowl Social Tracker

The Super Bowl is undoubtedly one of the biggest marketing events of the year, and with people glued to their devices and brands clamoring to break through the noise, it’s sure to be another big display of marketing creativity and engagement. While many hardcore football fans will tune in just to... Read More

Marketing, Marketing Cloud, Social

Feb 01, 2016 By Tony Rodoni

The Value of CRM Isn’t In the Product, It’s How You Use It

A customer relationship management (CRM) system can give you insights about your business you never imagined. It can help you forecast more accurately and earlier than ever before — and scale tall buildings in a single bound. You get my point. CRM has the potential to be an organizational game... Read More

Sales, Cloud, Sales Cloud

Feb 01, 2016 By Zachary Reiss-Davis

Salesforce Q3 Advertising Index Shows CRM-Powered Targeting Produces 27% Higher Engagement

In the brand new Q3 2015 Salesforce Advertising Index, we aggregated the performance of Facebook, Instagram, LinkedIn, and Twitter ads across more than two trillion ad impressions and 200 billion ad engagements managed by Salesforce Marketing Cloud customers from July 2015 to September 2015 to... Read More

Marketing, Marketing Cloud, Social, Advertising

Jan 29, 2016 By Kristen DeLotto

Retail Ads Shift Toward Measurable and Personalized Advertising

Last week, the National Retail Federation (NRF) had its annual convention which it has held for 100 years. We had a major presence this year, with a Salesforce and TOMS pop-up retail experience and Shelley Bransten (Salesforce SVP Retail) presenting alongside Join Yasir Anwar, Macy’s and... Read More

Advertising, Marketing, Marketing Cloud, Retail, Social

Jan 29, 2016 By Alexa Schirtzinger

NEW: An Interactive Guide to Incredible Customer Service

Everyone has a customer service story, and it's not always a good one. Too often, we associate customer service with shouting "Representative!" at an automated voice that refuses to listen. But customer service can be a positive, even rewarding experience — when brands do it right. It can... Read More

Customer Service, Featured, Service Cloud

Jan 29, 2016 By Gordon Evans

The Future of Retail Marketing is Here (and it's Amazing)

The retailer/consumer relationship has completely transformed—requiring a fresh approach to delivering great experiences with every interaction. Check out how the world’s best brands are tackling the challenge with these insights from the National Retail Federation show. ... Read More

Marketing, Marketing Cloud, Retail

Jan 29, 2016 By Abhi Sur

Sharing Economy: What it Means for Communications Service Providers

When the topic of Sharing Economy comes up, one needn’t go too far to unearth examples — AirBnB or Uber are two leading examples in this area. AirBnB has become the biggest provider of lodging without owning a single hotel room, and Uber is challenging the biggest taxi companies for public... Read More

Cloud, AppExchange, Analytics

Jan 29, 2016 By Lorenzo Martelli

Empowering Top Salespeople to Perform at their Best — It’s not all About the On-Target Earnings

Organizations need to look beyond basic compensation and benefits if they are to attract and retain consistently high-performing sales teams Sales organizations in innovative industries such as Technology, Digital, Media (and many others) are a critical engine behind growth and investment; with... Read More

Sales

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How To Create a Customer-Centric Experience

The New Rules of Customer Engagement: Key Trends From Global Research

Salesforce.com

360 PERSPECTIVES

How To Connect Silos
and Put Customers First

How to Get the C-Suite to Respond to Your Emails

Salesforce Marketing Cloud Launches Real-Time Super Bowl Social Tracker

The Value of CRM Isn’t In the Product, It’s How You Use It

Salesforce Q3 Advertising Index Shows CRM-Powered Targeting Produces 27% Higher Engagement

Retail Ads Shift Toward Measurable and Personalized Advertising

NEW: An Interactive Guide to Incredible Customer Service

The Future of Retail Marketing is Here (and it's Amazing)

Sharing Economy: What it Means for Communications Service Providers

Empowering Top Salespeople to Perform at their Best — It’s not all About the On-Target Earnings

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CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

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Salesforce.com

360 PERSPECTIVES

How To Connect Silos and Put Customers First

Most Popular Stories

CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

Americas

Europe, Middle East, and Africa

Asia Pacific

How To Connect Silos
and Put Customers First