360 PERSPECTIVES

How To Connect Silos
and Put Customers First

Jan 27, 2016 By Kim Honjo

6 Timely Small Business Growth Trends

This week Salesforce Research released a special report on benchmarks for small business growth. The report is based on surveys of 3,800 small business leaders around the world, including sales, service and marketing teams, to discover commonalities for success. Here’s a quick look at some of... Read More

Small Business, Cloud

Jan 27, 2016 By Julian Rogers

8 Things I’ve Learned from 16 Years In CRM

Full disclosure: I now work at Salesforce. I just celebrated my first anniversary with the company as a lead solution engineer. I have a relatively unique view of our CRM product because I spent the previous 15 years working for three different competitors. So what has struck me the most about... Read More

Cloud, Sales Cloud, Sales, Featured

Jan 27, 2016 By Jonathan Bruce

How a Field Audit Trail Provides Business Leaders and CISOs With Valuable Insights

In the last Security Partnership post, Adam Torman discussed event monitoring and how it gives users a granular-level of visibility into their Salesforce apps, allowing customers to see what changes are being made with each event. Field Audit Trail expands that visibility to a broader scale. Think... Read More

IT, Innovation, Leadership, Analytics, Apps, App Cloud

Jan 27, 2016 By Colleen Francis

The Perils of Accepting a Boom-Bust Sales Cycle

The best companies don’t tolerate boom and bust mentalities. The instead focus on how to create a perpetual sales boom. While this may be considered unconventional, my research and experience has shown that, left unaddressed, boom and bust cycles will negatively impact your company in seven... Read More

Sales

Jan 27, 2016 By Hilary Givens

Mobile Steals Consumer Attention, Advertisers Take Action

This week, new data in mobile app usage and in-app purchase behavior shows retailers everywhere that mobile advertising is a must-do. In addition the number of people acquiring more than one smart device grows. More and more people are spending time in apps and the mobile browser, and some even... Read More

Advertising, Marketing, Marketing Cloud

Jan 26, 2016 By Will Spendlove

Recognize & Analyze to Squeeze the Most Value Out of Your Quote-to-Cash Process [Last Mile Series, 7 of 8]

This is the seventh in an eight-part series looking at the typical failure points in the last mile of the sales cycle, often referred to as the Quote-to-Cash process. In our last installment, we looked at bill & collect, where quote-to-cash (QTC) automation speeds your process for invoicing... Read More

Quote-to-Cash

Jan 26, 2016 By Amanda Nelson

The AppExchange 10th Birthday in Pictures

On January 14th, we celebrated 10 years of business growth and innovation with our community of customers, partners, employees and app builders. To say it was epic, was an understatement. For starters, there were thousands of AppExchange installs, resulting in $35,000 raised for Girls Who... Read More

AppExchange, Apps, Cloud

Jan 26, 2016 By Matthew Hutchinson

From Likes to Leads: Five Steps to Social Lead Generation

Social marketing is no longer just a means of creating brand awareness and affinity. It’s a critical tool for generating qualified leads the field will love. Not there yet? Check out these five simple steps getting the most social! ... Read More

Marketing, Marketing Cloud, Social

Jan 26, 2016 By Devon McGinnis

3 Reasons Why "Analytics" Should Stay on Your 2016 Resolutions List

It’s easy to let New Year’s resolutions start to slip once January is underway. But if improving your company’s use of data and analytics was on that list, you definitely won’t want to let it fall through the cracks. Here are three reasons why: 1. The top pain point for business leaders where... Read More

Analytics, Analytics Cloud, Cloud

Go to the Resource Center

How To Create a Customer-Centric Experience

The New Rules of Customer Engagement: Key Trends From Global Research

Salesforce.com

360 PERSPECTIVES

How To Connect Silos
and Put Customers First

6 Timely Small Business Growth Trends

8 Things I’ve Learned from 16 Years In CRM

How a Field Audit Trail Provides Business Leaders and CISOs With Valuable Insights

The Perils of Accepting a Boom-Bust Sales Cycle

Mobile Steals Consumer Attention, Advertisers Take Action

Recognize & Analyze to Squeeze the Most Value Out of Your Quote-to-Cash Process [Last Mile Series, 7 of 8]

The AppExchange 10th Birthday in Pictures

From Likes to Leads: Five Steps to Social Lead Generation

3 Reasons Why "Analytics" Should Stay on Your 2016 Resolutions List

Most Popular Stories

CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

Americas

Europe, Middle East, and Africa

Asia Pacific

Salesforce.com

360 PERSPECTIVES

How To Connect Silos and Put Customers First

Most Popular Stories

CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

Americas

Europe, Middle East, and Africa

Asia Pacific

How To Connect Silos
and Put Customers First