360 PERSPECTIVES

How To Connect Silos
and Put Customers First

How to Optimize Email Subject Lines with Social Listening Insights

Feb 18, 2016 By Adam Brown

Write Email Subject Lines that Rule—Become a Social Crowd Sorcerer

You only have 3-5 words to sell the value of your email. With social listening, you can quickly identify the topics and trends your consumers are using to discuss your brand and competitors. Here’s how to crowdsource your next subject line to drive results.... Read More

Marketing, Marketing Cloud

Feb 18, 2016 By Michelle Vazzana

Why Sales Coaching Isn't the Same as Micromanaging

The primary outcome of research for our book, Cracking the Sales Management Code, was the discovery that sales managers can only manage the activities of their salespeople. They can’t manage their sellers’ revenue. They can’t manage whether or not customers buy from their salespeople. In short,... Read More

Sales, Leadership

Feb 18, 2016 By John Cousineau

The Execution Edge

One of the common themes in conversations we’re having with business executives is how different things are today than they were 1, 3, or 5 years ago. Many say that sales which used to come predictably and quickly are now less predictable and taking twice as long to close. In response, firms... Read More

Sales

Feb 18, 2016 By Tal Golan

Why Salesforce Certification Really Matters

When I joined Salesforce in 2013, I did not know I would be required to become Salesforce Certified. I had designed, deployed and used a variety of Salesforce applications dating back to 2003, but I had not taken an exam of any kind since graduating from university. Preparing for, and ultimately... Read More

Cloud, Learning

Feb 18, 2016 By Holly Firestone

Announcing Our Newest Class of MVPs!

We are very excited to welcome 2016’s first class of MVPs. There are 26 incredible community members that we are awarding the MVP title for the first time and 48 MVPs being renewed. The MVP Program has been around since December 2010 and recognizes exceptional individuals within the Salesforce... Read More

Cloud, MVPs, Featured

Feb 18, 2016 By Nadja Yacker

4 Tips for More Efficient Ad Campaign Management

As platforms like Facebook, Twitter, and Instagram have continued to build upon their advertising offerings, digital campaign management has become increasingly complex and time-intensive. Advertisers now have to think not only about their social strategy as a whole, but also how their campaigns... Read More

Advertising, Marketing Cloud, Marketing, Social

Feb 17, 2016 By Micheline Nijmeh

4 Ways to Improve Customer Retention in 2016

Although figures vary, it’s widely agreed that it costs businesses more to get new customers than to keep their existing ones. But, organizations often neglect to nurture their account base in lieu of pursuing new opportunities. Improving customer retention needs to be a top priority, and it... Read More

Sales, Marketing, Analytics

Feb 17, 2016 By Jon Birdsong

1:1 Meetings Dive Deeper Into the Soul Better Than Any Data Can

I’ll never forget the moment. We were sitting in the corporate board room with 3 C-suite executives. At the time, my co-founder and I were selling “live leader boards” (think gamification) and CRM analytics. The following exchange lead to the biggest aha moment that fundamentally changed our... Read More

Cloud

Feb 17, 2016 By Emily Stanford

Delivering Best-in-Class Service through the Power of a Community

Here at Salesforce, we use Community Cloud to power our 2 million-member-strong Success Community — one of our key differentiators as a business. Erica Kuhl, Vice President of Community, hosted a webinar that explained the power of a community, as well as how we use the Success Community at... Read More

Community, Community Cloud, Customer Service, Featured

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How To Create a Customer-Centric Experience

The New Rules of Customer Engagement: Key Trends From Global Research

Salesforce.com

360 PERSPECTIVES

How To Connect Silos
and Put Customers First

Write Email Subject Lines that Rule—Become a Social Crowd Sorcerer

Why Sales Coaching Isn't the Same as Micromanaging

The Execution Edge

Why Salesforce Certification Really Matters

Announcing Our Newest Class of MVPs!

4 Tips for More Efficient Ad Campaign Management

4 Ways to Improve Customer Retention in 2016

1:1 Meetings Dive Deeper Into the Soul Better Than Any Data Can

Delivering Best-in-Class Service through the Power of a Community

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CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

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Salesforce.com

360 PERSPECTIVES

How To Connect Silos and Put Customers First

Most Popular Stories

CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

Americas

Europe, Middle East, and Africa

Asia Pacific

How To Connect Silos
and Put Customers First