360 PERSPECTIVES

How To Connect Silos
and Put Customers First

Mar 04, 2016 By Kyle Graden

CMOs Focus Budgets on Digital Advertising, Custom Audience Targeting, Video

Last week, Salesforce announced that Q4 2015 revenue for the Salesforce Marketing Cloud grew 31% growth to $184 million. More and more advertisers use CRM data and automation to power marketing and ad-buying at scale, and this is reflected in the growth of digital marketing budgets for CMOs across... Read More

Advertising, Marketing, Marketing Cloud, Social

Mar 04, 2016 By Gary Lane

RAK-up Kindness Throughout the Year

Is it so wrong that we “planned” our charity announcement around this year’s “Random” Acts of Kindness Day (RAK)? The timing was perfect. Residual love in the air from Valentine’s Day festivities mixed with a surge of philanthropic gusto, and our company wanted to continue to kindle the feel-good... Read More

Foundation

Mar 04, 2016 By Rebecca Brown

Behind the Scenes: How Five9 Changed Customer Service with BMC Remedyforce

Tony Sorenson had a mission: to build an IT department that could give employees the same level of customer service as their paying customers. His rationale? “Employees who have the tools and resources they need can get customers the tools and resources they need, which means they get better... Read More

AppExchange, Apps, Cloud, Customer Service

Mar 04, 2016 By Salesforce Staff

5 Ways to Personalize the Marketing Experience

As millennials, we are often classified as being the #MeGeneration. We proudly blast our accomplishments over social media, made selfies a thing, and expect to be have our needs met...yesterday. While our elders may classify these characteristics as entitlement, or even worse--narcissism--as a... Read More

Marketing, Cloud

Mar 04, 2016 By Amanda Nelson

Sales Expert Tips to Solve Your Social Selling Challenges

78% of salespeople using social media outperform their peers, according to Forbes. We know that the most successful salespeople are leveraging social to create a competitive advantage; yet, many reps still struggle to achieve the desired results. On Tuesday March 22nd during our SalesforceLIVE... Read More

Sales, AppExchange

Mar 03, 2016 By Cindy Robbins

How We've Made Salesforce a Great Place to Work

As the head of Employee Success for Salesforce, I’m proud of every single “Best Place to Work” award that our company receives. It’s an honor to be among LinkedIn’s Most InDemand companies, to earn a Glassdoor Employees’ Choice Best Places to Work award, and to be included for the 8th year in a row... Read More

Cloud, Careers

Mar 03, 2016 By Lisa Lee

Conscious Commerce: Gardener’s Supply Driven by People, Planet and Profit

The gardening superstore was founded with a triple bottom line vision, a corporate framework that focuses equally on People, Planet and Profits.... Read More

Commerce, Customer Story

Mar 03, 2016 By Shelley Cernel

6 Ways Sales Can Use Sales Enablement to Impact the Bottom Line

The top priority for sales leaders is increasing sales and revenue, but only 1/3 of reps meet or exceed quota. Learn six ways sales teams can use sales enablement to optimize its use throughout the organization, get ROI, and impact the bottom line. 1. Recruiting According to data from... Read More

Sales, Sales Strategies

Mar 03, 2016 By Kyle Graden

How Salesforce Demonstrates Learnings from the Lesbians Who Tech Summit

Last week kicked off the annual Lesbians Who Tech Summit in San Francisco, bringing together over 1,500 lesbian, bisexual, transgender, and queer and women of color and their allies from across all areas of technology. This year’s summit had a unique focus on space, science, and hardware. At the... Read More

Cloud, Leadership

Go to the Resource Center

How To Create a Customer-Centric Experience

The New Rules of Customer Engagement: Key Trends From Global Research

Salesforce.com

360 PERSPECTIVES

How To Connect Silos
and Put Customers First

CMOs Focus Budgets on Digital Advertising, Custom Audience Targeting, Video

RAK-up Kindness Throughout the Year

Behind the Scenes: How Five9 Changed Customer Service with BMC Remedyforce

5 Ways to Personalize the Marketing Experience

Sales Expert Tips to Solve Your Social Selling Challenges

How We've Made Salesforce a Great Place to Work

Conscious Commerce: Gardener’s Supply Driven by People, Planet and Profit

6 Ways Sales Can Use Sales Enablement to Impact the Bottom Line

How Salesforce Demonstrates Learnings from the Lesbians Who Tech Summit

Most Popular Stories

CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

Americas

Europe, Middle East, and Africa

Asia Pacific

Salesforce.com

360 PERSPECTIVES

How To Connect Silos and Put Customers First

Most Popular Stories

CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

Americas

Europe, Middle East, and Africa

Asia Pacific

How To Connect Silos
and Put Customers First