360 PERSPECTIVES

How To Connect Silos
and Put Customers First

Mar 06, 2017 By Sabrina Barekzai

4 Game-Changing Trends in FinTech

In every industry, cracks in traditional business models are widening. Nowhere is this more evident than in the financial services where customer expectations have been reset by the impressively differentiated experiences from leading innovators outside of the industry. We are now in the era of... Read More

Events, Financial Services

Mar 06, 2017 By Andrew Gothelf

12 Breakout Apps You May be Missing from your Salesforce Org

I’ll admit that I try to stay on top of the latest technology trends, am always looking for the newest gadgets, and always keep my iPhone apps up to date. So it should be no surprise that I am fascinated and excited by the newest AppExchange apps that hit the market. Salesforce customers tell me... Read More

Apps, AppExchange

Mar 06, 2017 By Ron Pereira

Your Customers Love the Classics: Why Email Still Matters for Marketers

Email marketing is not, never has been and never will be sexy. Year in and year out we hear about its eventual demise. Yet, each year retail marketers are reminded that email marketing drives the highest ROI of all digital marketing channels and that shoppers prefer email above all other channels... Read More

Marketing, Marketing Cloud

Mar 06, 2017 By Devon McGinnis

40 Share-Worthy Sales Stats

If you’re in sales, you’re probably pressed for time. And if you’re like most salespeople (61%, according to a Quotable study), you probably work even on weekends. So we’ll keep this short. We took the “State of Sales” research — 60 pages of insights from over 3,000 global sales professionals — and... Read More

Sales, Research

Mar 06, 2017 By Heike Young

20 Social Media Best Practices for Businesses

Social media accounts for a third of all time spent online. Social networks have changed the game forever for marketers — and the changes aren’t slowing down anytime soon. Keeping up with the latest social channels and their functionalities can feel like a full-time job. And if you’re like most... Read More

Marketing, Social Media

Mar 06, 2017 By Kristie Poon

Why Automation is Essential to Your Business Growth

Automation is the best friend of any growing company. It helps you save time by automatically handling smaller, more menial tasks; it helps free up time for the team to pursue bigger and more ambitious activities; and maybe best of all, it helps you save money by allocating more person-hours to... Read More

Small Business

Mar 06, 2017 By Meghan York

How to Get Started With Customer Journeys

You've probably heard that phrase a lot: "the customer journey." It's been echoing around digital marketing event keynotes everywhere for the past few years. Now it even ranks as a search term right alongside "marketing automation." But what is a customer journey, and what's it... Read More

Marketing

Mar 03, 2017 By John Zissimos

WATCH: Salesforce FY17 Year In Review

To all of our customers, partners, and the entire Salesforce Ohana: Thank you! FY17 was our best year yet, and it’s all because of you. Nothing is more important than our customers’ trust and success, and together we’re reaching new heights. Check out all of the highlights from the past year, and... Read More

Cloud, Innovation

Mar 03, 2017 By Nikos Sarilakis

Retention Hacking > Growth Hacking

Growth Hacking It was June 2010 when Sean Ellis introduced Growth Hacking (GH), but it would be another 2 years before it would see significant traction. According to Google Trends, the search term “Growth Hacking” was at its peak a few months ago. Mobile App Startups, SMBs, and large corporations... Read More

Apps, Mobile

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How To Create a Customer-Centric Experience

The New Rules of Customer Engagement: Key Trends From Global Research

Salesforce.com

360 PERSPECTIVES

How To Connect Silos
and Put Customers First

4 Game-Changing Trends in FinTech

12 Breakout Apps You May be Missing from your Salesforce Org

Your Customers Love the Classics: Why Email Still Matters for Marketers

40 Share-Worthy Sales Stats

20 Social Media Best Practices for Businesses

Why Automation is Essential to Your Business Growth

How to Get Started With Customer Journeys

WATCH: Salesforce FY17 Year In Review

Retention Hacking > Growth Hacking

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CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

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Europe, Middle East, and Africa

Asia Pacific

Salesforce.com

360 PERSPECTIVES

How To Connect Silos and Put Customers First

Most Popular Stories

CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

Americas

Europe, Middle East, and Africa

Asia Pacific

How To Connect Silos
and Put Customers First