360 PERSPECTIVES

How To Connect Silos
and Put Customers First

Aug 13, 2019 By Megan Hostetler

Podcast: The Do's and Don'ts of Small Business Marketing

Are you a small business looking to lead a more effective marketing strategy? You’re in luck, we brought in a small business marketing expert on this episode of the Marketing Cloudcast. Ebony Vaz, Founder of Above Promotions, a digital marketing, publicity, and promotions company joins us on the... Read More

Small Business, Marketing Cloudcast

Jul 28, 2019 By Megan Hostetler

Podcast: How Grammarly Scales Lifecycle Marketing Efforts

Sending 1.5 billion highly personalized emails sounds like the work of a team of around 200 marketers, right? Nope. Grammarly, an AI-powered writing assistant, has an email program with 90 triggered sends and a marketing team of around 15 to manage the whole operation. In this episode, Head of... Read More

Email Marketing, Marketing, Marketing Cloud, Marketing Cloudcast

Jun 22, 2019 By Megan Hostetler

Podcast: Monetizing Repeat Client Base With RFM Segmentation

RFM Segmentation (Recency, Frequency, and Monetary) is a framework designed for marketers to monetize their database and increase ROI. Sounds great, right? In this episode, Caren Carrasco, Senior Partner of Benjamin David Group, shares her perspective on this framework and how marketers can take... Read More

Marketing Cloudcast

Jun 10, 2019 By Tina Rozul

Podcast: Marketing and Sales Alignment Advice From a Sales Leader

In this episode we discuss the #1 question organizations ask themselves over and over again, “How can we build a stronger partnership between sales and marketing?” To drive pipeline, increase sales, and ultimately, drive growth across the whole organization it is imperative for sales and marketing... Read More

Marketing, Marketing Cloud, Marketing Cloudcast

May 03, 2019 By Megan Hostetler

Podcast Episode: The Key Habits of Highly Effective Marketers

Are you trying to be a more effective marketer? Then, you may be interested in reading the 7 Habits of Highly Effective People which covers helpful advice for work and life. In this episode, we are joined by Rebecca Fleetwood Hession, a former professional coach, and trainer at FranklinCovey. She... Read More

Marketing, Marketing Cloud, Marketing Cloudcast

Apr 16, 2019 By Megan Hostetler

Podcast: Advice From a Customer Experience Professional

The role of a Customer Experience (CX) Lead is quickly growing to be one of the most important roles in an organization as they begin to transform their business. The role’s primary function is to connect departments to align the company on one goal: a happy customer. When you have happy customers,... Read More

Marketing, Marketing Cloud, Marketing Cloudcast

Mar 18, 2019 By Megan Hostetler

New Podcast Episode: Today’s State of Marketing with Insights From 4,000+ Marketers Featuring Stephanie Buscemi

In this episode, we talk with the Chief Marketing Officer of Salesforce, Stephanie Buscemi. She dives into the four key takeaways from the Fifth Annual State of Marketing Report and shares her thoughts on what marketers should think about in 2019. According to Stephanie, "to be a really... Read More

Marketing, Marketing Cloudcast

Feb 28, 2019 By Megan Hostetler

New Podcast Episode: How Torchlite Helps Marketers Keep Up With Growing Expectations

In this episode, we talk with CEO and founder of Torchlite, Susan Marshall, who shares her perspective on how freelancers are blazing trails when it comes to helping marketers innovate faster to meet consumers growing expectations. She also touches on her experience starting a business from the... Read More

Marketing, Marketing Cloudcast

Feb 18, 2019 By Heike Young

A Salesforce Podcast Host and Producer Recalls Her First Episodes

We’re posting a series of vignettes to celebrate Salesforce’s 20th birthday. Follow our digital scrapbook to get a behind the scenes glimpse of our history. In September 2015, I produced, recorded, and launched a Salesforce podcast for the first time. I didn’t have podcasting experience, but as a... Read More

Marketing, Marketing Cloudcast, Corporate Culture

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How To Create a Customer-Centric Experience

The New Rules of Customer Engagement: Key Trends From Global Research

Salesforce.com

360 PERSPECTIVES

How To Connect Silos
and Put Customers First

Podcast: The Do's and Don'ts of Small Business Marketing

Podcast: How Grammarly Scales Lifecycle Marketing Efforts

Podcast: Monetizing Repeat Client Base With RFM Segmentation

Podcast: Marketing and Sales Alignment Advice From a Sales Leader

Podcast Episode: The Key Habits of Highly Effective Marketers

Podcast: Advice From a Customer Experience Professional

New Podcast Episode: Today’s State of Marketing with Insights From 4,000+ Marketers Featuring Stephanie Buscemi

New Podcast Episode: How Torchlite Helps Marketers Keep Up With Growing Expectations

A Salesforce Podcast Host and Producer Recalls Her First Episodes

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CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

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Salesforce.com

360 PERSPECTIVES

How To Connect Silos and Put Customers First

Most Popular Stories

CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

Americas

Europe, Middle East, and Africa

Asia Pacific

How To Connect Silos
and Put Customers First