360 PERSPECTIVES

How To Connect Silos
and Put Customers First

Jul 13, 2016 By Heike Young

3 Fundamental Questions to Ask Before You Create That Next Piece of Content

What good are the best tools if you don't know how to use them? Rebecca Lieb is an analyst, author, and advisor researching content marketing, content strategy, and digital marketing — and one of the most insightful minds in marketing today. You've probably encountered her groundbreaking marketing... Read More

Marketing Cloud, Marketing Cloudcast

Jul 06, 2016 By Heike Young

6 PR Trends to Be Excited About, According to Salesforce's PR Director

The internet has given us a lot. But I'd say the core outcome of the internet is communication. We can now communicate anytime, anywhere, and any way we want, with anyone. Communication will never be the same — and neither will the field of communications. Joe Ciarallo is Senior Director of PR for... Read More

Marketing, Marketing Cloud, Marketing Cloudcast

Jun 29, 2016 By Heike Young

5 Marketing Lessons from a Vegan Meat Company

If you're marketing plant-based protein, I suspect a few things would be true: Your brand will be somewhat polarizing. You'll have vocal naysayers and superfans alike. Many people won't get it right away, and education will be required. Word of mouth from real customers will be a critical... Read More

Marketing, Marketing Cloud, Marketing Cloudcast

Jun 22, 2016 By Heike Young

7 Reasons Why It’s Time for Marketers to Stop Ignoring Snapchat

“But our audience is B2B.” “Snapchat is for high schoolers.” “I don’t get the point of Snapchat.” “It’s a fad; it doesn’t have the staying power of other channels.” All these and more are reasons — nay, excuses — I’ve heard marketers give for why they don’t have a Snapchat strategy. I hear you.... Read More

Marketing, Marketing Cloud, Social Media, Marketing Cloudcast

Jun 15, 2016 By Heike Young

Are Phone Calls Missing From Your Customer Journey?

What do your customers carry with them, interact with more than any other device, and panic without? Their smartphone, of course. Whether you're in a B2B or B2C company and regardless of your industry, your customers are using their smartphones daily and probably hourly (with 52% of smartphone... Read More

Marketing, Marketing Cloud, Marketing Cloudcast

Apr 13, 2016 By Heike Young

13 Marketing and Service Quotes from Jay Baer That You Need to Hear

“Before you go spend a bunch more money on marketing, make sure you’re at least decent in your category of customer service. Because otherwise, you’re just running in place.” -Jay Baer This week on the Marketing Cloudcast, the marketing podcast from Salesforce, Jay Baer joins the show. If you’re in... Read More

Customer Service, Marketing, Marketing Cloudcast

Sep 02, 2015 By Heike Young

The New Marketing Podcast from Salesforce is Here: Introducing the Marketing Cloudcast

The Marketing Cloudcast is a new marketing and business podcast from Salesforce. The first three episodes of the Marketing Cloudcast are available now on iTunes! What It’s All About Every podcast episode features an interview with a marketing leader on real-world marketing challenges and... Read More

Featured, Marketing, Leadership, Innovation, Marketing Cloudcast

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How To Create a Customer-Centric Experience

The New Rules of Customer Engagement: Key Trends From Global Research

Salesforce.com

360 PERSPECTIVES

How To Connect Silos
and Put Customers First

3 Fundamental Questions to Ask Before You Create That Next Piece of Content

6 PR Trends to Be Excited About, According to Salesforce's PR Director

5 Marketing Lessons from a Vegan Meat Company

7 Reasons Why It’s Time for Marketers to Stop Ignoring Snapchat

Are Phone Calls Missing From Your Customer Journey?

13 Marketing and Service Quotes from Jay Baer That You Need to Hear

The New Marketing Podcast from Salesforce is Here: Introducing the Marketing Cloudcast

Most Popular Stories

CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

Americas

Europe, Middle East, and Africa

Asia Pacific

Salesforce.com

360 PERSPECTIVES

How To Connect Silos and Put Customers First

3 Fundamental Questions to Ask Before You Create That Next Piece of Content

6 PR Trends to Be Excited About, According to Salesforce's PR Director

5 Marketing Lessons from a Vegan Meat Company

7 Reasons Why It’s Time for Marketers to Stop Ignoring Snapchat

Are Phone Calls Missing From Your Customer Journey?

13 Marketing and Service Quotes from Jay Baer That You Need to Hear

The New Marketing Podcast from Salesforce is Here: Introducing the Marketing Cloudcast

Most Popular Stories

CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

Americas

Europe, Middle East, and Africa

Asia Pacific

How To Connect Silos
and Put Customers First