What good are the best tools if you don't know how to use them?
Rebecca Lieb is an analyst, author, and advisor researching content marketing, content strategy, and digital marketing — and one of the most insightful minds in marketing today. You've probably encountered her groundbreaking marketing...
The internet has given us a lot. But I'd say the core outcome of the internet is communication. We can now communicate anytime, anywhere, and any way we want, with anyone. Communication will never be the same — and neither will the field of communications.
Joe Ciarallo is Senior Director of PR for...
If you're marketing plant-based protein, I suspect a few things would be true:
Your brand will be somewhat polarizing. You'll have vocal naysayers and superfans alike.
Many people won't get it right away, and education will be required.
Word of mouth from real customers will be a critical...
“But our audience is B2B.”
“Snapchat is for high schoolers.”
“I don’t get the point of Snapchat.”
“It’s a fad; it doesn’t have the staying power of other channels.”
All these and more are reasons — nay, excuses — I’ve heard marketers give for why they don’t have a Snapchat strategy.
I hear you....
What do your customers carry with them, interact with more than any other device, and panic without? Their smartphone, of course.
Whether you're in a B2B or B2C company and regardless of your industry, your customers are using their smartphones daily and probably hourly (with 52% of smartphone...
“Before you go spend a bunch more money on marketing, make sure you’re at least decent in your category of customer service. Because otherwise, you’re just running in place.” -Jay Baer
This week on the Marketing Cloudcast, the marketing podcast from Salesforce, Jay Baer joins the show.
If you’re in...
The Marketing Cloudcast is a new marketing and business podcast from Salesforce. The first three episodes of the Marketing Cloudcast are available now on iTunes!
What It’s All About
Every podcast episode features an interview with a marketing leader on real-world marketing challenges and...