As long as there's been marketing, content has been a part of the marketing practice. That's led some marketers to wonder: Is content marketing really a net-new strategy, or is it just another fly-by-night marketing buzzword?
“It does have a buzzword factor, and I know people who absolutely hate...
I was recently in a meeting with a fellow marketer who had 38,000 new emails in his work inbox. I noticed this because he had his Gmail tab open while he was presenting something to the group.
This guy is a busy leader, and I’m sure he takes care of all the emails that are actually important.
Content marketing can be overwhelming. More and more companies are investing budgets and time in content creation, and the world of content has gotten crowded and noisy. How can marketers stand out?
On this week’s episode of the Marketing Cloudcast — the marketing podcast from Salesforce — Mark...
Most marketers I know love music. Many of the big marketing conferences feature engaging musical acts, and plenty of playlists exist to increase our productivity and creativity at work.
If you're like me, you're curious about the back story behind your favorite artists. How did they find their...
Data is an integral part of any above-and-beyond marketing strategy. Data can spark a conversation, end an argument, and form the basis for effective marketing.
Todd Lebo is partner and Chief Marketing Officer at Ascend2, a team of research and marketing professionals. Ascend2 publishes data on a...
Can you imagine what life will look like after smartphones? One expert says new tech like augmented reality will soon make our once-revolutionary iPhones look like typewriters.
Shel Israel is author of Lethal Generosity: Contextual Technology and the Competitive Edge and the forthcoming Beyond...
If you're a B2B marketer, you probably already know that LinkedIn is rich with audience growth potential for your company. Whether LinkedIn is currently a major part of your strategy or not, who better to share LinkedIn content marketing tips than LinkedIn's chief content marketer?
Jason Miller is...
This year, email marketing is back in the limelight.
According to the 2016 State of Marketing:
80% of marketers agree that email marketing is core to their business.
79% of marketers in 2016 say email marketing is directly generating ROI, vs. 54% who agreed in 2015.
64% of high-performing...
How can you use social media to make your company more approachable and successful? You engage with customers, answer questions and speak to their concerns, and act like a human.
That's true whether you're a B2B software company, a retail brand, or even a hospital.
We talked with Brad Haller,...