360 PERSPECTIVES

How To Connect Silos
and Put Customers First

Aug 09, 2017 By Heike Young

Content Marketing in 2018: 5 Trends You'll Need to Know

As long as there's been marketing, content has been a part of the marketing practice. That's led some marketers to wonder: Is content marketing really a net-new strategy, or is it just another fly-by-night marketing buzzword? “It does have a buzzword factor, and I know people who absolutely hate... Read More

Marketing, Marketing Cloud, Marketing Cloudcast

Aug 02, 2017 By Heike Young

4 Examples of How Brands Recycle Content in Email Marketing — and Save Tons of Time

I was recently in a meeting with a fellow marketer who had 38,000 new emails in his work inbox. I noticed this because he had his Gmail tab open while he was presenting something to the group. This guy is a busy leader, and I’m sure he takes care of all the emails that are actually important. But... Read More

Marketing, Marketing Cloud, Marketing Cloudcast

Aug 31, 2016 By Heike Young

7 Inspirational Quotes About Content Marketing

Content marketing can be overwhelming. More and more companies are investing budgets and time in content creation, and the world of content has gotten crowded and noisy. How can marketers stand out? On this week’s episode of the Marketing Cloudcast — the marketing podcast from Salesforce — Mark... Read More

Content Marketing, Marketing, Marketing Cloud, Marketing Cloudcast

Aug 24, 2016 By Heike Young

7 Things Digital Marketers Can Learn from the Music Industry

Most marketers I know love music. Many of the big marketing conferences feature engaging musical acts, and plenty of playlists exist to increase our productivity and creativity at work. If you're like me, you're curious about the back story behind your favorite artists. How did they find their... Read More

Marketing, Marketing Cloud, Marketing Cloudcast

Aug 17, 2016 By Heike Young

Just the Facts: 5 Pearls of Marketing Wisdom Based on Data

Data is an integral part of any above-and-beyond marketing strategy. Data can spark a conversation, end an argument, and form the basis for effective marketing. Todd Lebo is partner and Chief Marketing Officer at Ascend2, a team of research and marketing professionals. Ascend2 publishes data on a... Read More

Marketing, Marketing Cloud, Marketing Cloudcast

Aug 10, 2016 By Heike Young

Beyond Mobile: 5 Ways New Tech is Changing the Way We Market

Can you imagine what life will look like after smartphones? One expert says new tech like augmented reality will soon make our once-revolutionary iPhones look like typewriters. Shel Israel is author of Lethal Generosity: Contextual Technology and the Competitive Edge and the forthcoming Beyond... Read More

Marketing, Marketing Cloud, Mobile, Marketing Cloudcast

Aug 03, 2016 By Heike Young

3 Crucial LinkedIn Tips for B2B Content Marketers

If you're a B2B marketer, you probably already know that LinkedIn is rich with audience growth potential for your company. Whether LinkedIn is currently a major part of your strategy or not, who better to share LinkedIn content marketing tips than LinkedIn's chief content marketer? Jason Miller is... Read More

Marketing, Marketing Cloud, Social Media, Marketing Cloudcast

Jul 27, 2016 By Heike Young

4 Ways to Bring the Sexy Back to Your Emails

This year, email marketing is back in the limelight. According to the 2016 State of Marketing: 80% of marketers agree that email marketing is core to their business. 79% of marketers in 2016 say email marketing is directly generating ROI, vs. 54% who agreed in 2015. 64% of high-performing... Read More

Marketing, Marketing Cloud, Marketing Cloudcast

Jul 20, 2016 By Heike Young

5 Ways to Develop a More Customer-Focused Social Media Strategy

How can you use social media to make your company more approachable and successful? You engage with customers, answer questions and speak to their concerns, and act like a human. That's true whether you're a B2B software company, a retail brand, or even a hospital. We talked with Brad Haller,... Read More

Social Media, Marketing, Marketing Cloud, Marketing Cloudcast

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How To Create a Customer-Centric Experience

The New Rules of Customer Engagement: Key Trends From Global Research

Salesforce.com

360 PERSPECTIVES

How To Connect Silos
and Put Customers First

Content Marketing in 2018: 5 Trends You'll Need to Know

4 Examples of How Brands Recycle Content in Email Marketing — and Save Tons of Time

7 Inspirational Quotes About Content Marketing

7 Things Digital Marketers Can Learn from the Music Industry

Just the Facts: 5 Pearls of Marketing Wisdom Based on Data

Beyond Mobile: 5 Ways New Tech is Changing the Way We Market

3 Crucial LinkedIn Tips for B2B Content Marketers

4 Ways to Bring the Sexy Back to Your Emails

5 Ways to Develop a More Customer-Focused Social Media Strategy

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How To Create a Customer-Centric Experience

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Salesforce.com

360 PERSPECTIVES

How To Connect Silos and Put Customers First

Most Popular Stories

CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

Americas

Europe, Middle East, and Africa

Asia Pacific

How To Connect Silos
and Put Customers First