360 PERSPECTIVES

How To Connect Silos
and Put Customers First

Dec 29, 2016 By Heike Young

Podcast Fans, Listen Up: The 10 Most Popular Marketing Cloudcasts of 2016

Back in 2015, Salesforce launched our first marketing podcast: the Marketing Cloudcast. Since then, Joel Book and I have been interviewing marketing thought leaders, practitioners, and authors about key trends, technologies, and topics in marketing today. In 2016, we released 45 new episodes and... Read More

Content Marketing, Leadership, Marketing, Marketing Cloud, Social Media

Dec 21, 2016 By Heike Young

5 Social Media Best Practices for 2017

There’s only a week and a half left in 2016, and we’ve noticed one particular phrase that keeps popping up in emails and meeting invites: planning for 2017. By now, there's no doubt that social media is crucial for the B2B space. Because regardless of whether you're selling highly complex B2B... Read More

Marketing, Marketing Cloud, Social Media

Dec 19, 2016 By Chris Jacob

What to Expect from Digital Advertising in 2017, Based on This Year's Big Trends

2016 was a year of transformation in the advertising industry, as well as in digital marketing overall. Amazon Echo sales surged to the 5-10M range with the phrase “Hey Alexa …” becoming mainstream in pop culture and Artificial Intelligence increasingly playing a practical and visible role in... Read More

Advertising, Marketing, Marketing Cloud

Dec 14, 2016 By Heike Young

Higher Education Marketing: How to Graduate Your Social Media Strategy

Students, prospective students, faculty, and donors are just a few of the audiences that marketers in higher education seek to reach daily. Tackling a social media strategy in academia involves many moving parts and unique challenges. How do you present a unified message to a diverse group of... Read More

Marketing, Marketing Cloud, Social Media

Dec 07, 2016 By Heike Young

How to be a Nonprofit Marketing Hero, Despite Small Teams and Budgets

It all started with a sticker. When Indiana got a reputation as a less-than-welcoming state for all amid new legislation, Josh Driver saw an opportunity. Josh's vision was to make it easy for consumers to find businesses that serve everyone. So he launched the nonpartisan Open for Service, a... Read More

Marketing, Marketing Cloud

Dec 05, 2016 By Chris Jacob

Supercharged Lead Generation for your Sales Teams

It’s Q4 for most salespeople and often the biggest quarter of the year. It can be the difference between lots of money and a great end of year season with the family, or in the worst cases, hunting for a new role at the start of the new year for missing a target. The secret to a great Q4 sales... Read More

Advertising, Marketing, Marketing Cloud, Social Media

Dec 01, 2016 By Bob Stutz

Cyber Monday Loses Digital Crown to Black Friday

Black Friday and Cyber Monday, the focal points of the holiday shopping season, are now past us. Marketers and retailers have activated their strategies in an effort to win the attention — and wallets — of today's connected customers. More than ever, brands are tailoring efforts to the individual... Read More

Marketing, Marketing Cloud, Retail

Nov 30, 2016 By Heike Young

New Research: 2017's Most Successful Content Marketing Tactics

If learning more about B2B content marketing trends is on your priority list, you’re in luck. The Content Marketing Institute (CMI) has recently put out its Annual B2B Content Marketing Report, previewing the outlook and top trends for 2017. The report, now in its seventh year, is full of highly... Read More

Content Marketing, Marketing, Marketing Cloud

Nov 23, 2016 By Heike Young

Ready to Grow Your Business in 2017? 5 Growth Hacking Tips

For small and midsized businesses, growth is always the goal. Maybe 2017 is the year you finally plan to take your industry by storm. When many business owners start planning for growth, they think: we need a marketing department. But nontraditional companies like Facebook have actually forgone a... Read More

Marketing, Marketing Cloud

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How To Create a Customer-Centric Experience

The New Rules of Customer Engagement: Key Trends From Global Research

Salesforce.com

360 PERSPECTIVES

How To Connect Silos
and Put Customers First

Podcast Fans, Listen Up: The 10 Most Popular Marketing Cloudcasts of 2016

5 Social Media Best Practices for 2017

What to Expect from Digital Advertising in 2017, Based on This Year's Big Trends

Higher Education Marketing: How to Graduate Your Social Media Strategy

How to be a Nonprofit Marketing Hero, Despite Small Teams and Budgets

Supercharged Lead Generation for your Sales Teams

Cyber Monday Loses Digital Crown to Black Friday

New Research: 2017's Most Successful Content Marketing Tactics

Ready to Grow Your Business in 2017? 5 Growth Hacking Tips

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CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

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Salesforce.com

360 PERSPECTIVES

How To Connect Silos and Put Customers First

Most Popular Stories

CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

Americas

Europe, Middle East, and Africa

Asia Pacific

How To Connect Silos
and Put Customers First