360 PERSPECTIVES

How To Connect Silos
and Put Customers First

illustration of astro in a medical office

Oct 22, 2019 By Mike Luessi

Why CRM in Healthcare and Life Sciences Makes Sense

You might think that customer relationship management (CRM) software is a solution for sales teams only, but in my experience, CRM can be incredibly valuable to many different teams, especially within the healthcare and life sciences industries. CRM software is centered around transforming the... Read More

CEO, CRM, Digital Transformation, Health Cloud, Healthcare & Life Sciences, Medical Devices and Diagnostics, Pharmaceuticals

Oct 14, 2019 By Erik Wagner

Consumerism in the Air at Cerner Healthcare Conference 2019

Recently, my team and I (along with 14,000+ other attendees) spent three days in Kansas City, Missouri, at the Cerner Health Conference (CHC), where “NOW/NEXT” was the theme. Much of the space in the solutions gallery was dedicated to consumerism, patient access, population health, and emerging... Read More

IT, Health Cloud, Marketing Cloud, Healthcare & Life Sciences, Customer Experience

Oct 09, 2019 By Michael Schwartz

Customer Transformation in Medtech: One Team Aligned Around the Customer

When I entered the medical device field out of college an (unspecified) number of years ago, it seemed like a golden age for the industry. Innovation was flying out of the lab into the clinic, invasive surgical procedures were being replaced by minimally-invasive alternatives, and patients were... Read More

CEO, Customer Experience, Health Cloud, Healthcare & Life Sciences

Sep 06, 2019 By Kimberly Arnold

Why Healthcare Payers Must Rethink Member Engagement

Healthcare payers are under pressure on numerous fronts. They are being asked to manage a population with increasing chronic conditions and health challenges at younger ages. At the same time, they face unprecedented competition from new entrants focused on Medicare, to organizations offering... Read More

CEO, Digital Transformation, Best Practices, Health Cloud, Healthcare & Life Sciences, Health Insurance Carriers, Health Plans

Jul 18, 2019 By Ashwini Zenooz

Putting Patients at the Center: Q&A With NYU Langone Health

I recently had the opportunity to interview Nader Mherabi, CIO at NYU Langone Health, about the importance of patient-centricity. Here are the highlights from our conversation. NYU Langone Health is one of the nation’s premier academic medical centers. Its trifold mission — to serve, teach, and... Read More

CEO, Customer Story, Health Cloud, Healthcare & Life Sciences, Providers

Jun 21, 2019 By Matt Gove

How Piedmont Healthcare Personalizes the Patient Experience to Drive Loyalty

This article was written by Piedmont Healthcare, a Salesforce customer. For more than a century, Piedmont Healthcare has been a recognized leader in delivering expert care. As Chief Consumer Officer, I’m proud that in 2018, we supported more than half a million emergency department visits, 325... Read More

Health Cloud, Healthcare & Life Sciences, Guest Blog

Jun 12, 2019 By Michael Schwartz

Pharma R&D’s Big Challenge: Speeding Up Clinical Innovation

The outlook for the pharmaceutical R&D sector hasn’t been quite so bright in recent years. The industry has faced numerous headwinds: pricing pressures, patent expirations, longer development cycles, and increased regulatory scrutiny. By one measure, a recent study from Deloitte indicates that... Read More

Digital Transformation, Health Cloud, Healthcare & Life Sciences, Pharmaceuticals

Apr 02, 2019 By James Lacey

How a Team of Scientists at City of Hope Manages Cancer Research

City of Hope is dedicated to making a difference in the lives of people with cancer, diabetes, and other life-threatening diseases. Our mission is to transform the future of healthcare by turning science into a practical benefit — to turn hope into reality. We accomplish this by providing... Read More

Healthcare & Life Sciences, Health Cloud

Feb 20, 2019 By Ashwini Zenooz

Salesforce Named Leader in Healthcare CRM by KLAS Two Years in a Row

As the world becomes more digitized, consumers are demanding more from their healthcare experience, including the ability to communicate with care teams, easily access health information, and schedule appointments from any device, at any time. Meanwhile, healthcare providers are racing to meet... Read More

Health Cloud, Healthcare & Life Sciences, Providers

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How To Create a Customer-Centric Experience

The New Rules of Customer Engagement: Key Trends From Global Research

Salesforce.com

360 PERSPECTIVES

How To Connect Silos
and Put Customers First

Why CRM in Healthcare and Life Sciences Makes Sense

Consumerism in the Air at Cerner Healthcare Conference 2019

Customer Transformation in Medtech: One Team Aligned Around the Customer

Why Healthcare Payers Must Rethink Member Engagement

Putting Patients at the Center: Q&A With NYU Langone Health

How Piedmont Healthcare Personalizes the Patient Experience to Drive Loyalty

Pharma R&D’s Big Challenge: Speeding Up Clinical Innovation

How a Team of Scientists at City of Hope Manages Cancer Research

Salesforce Named Leader in Healthcare CRM by KLAS Two Years in a Row

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CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

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Salesforce.com

360 PERSPECTIVES

How To Connect Silos and Put Customers First

Most Popular Stories

CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

Americas

Europe, Middle East, and Africa

Asia Pacific

How To Connect Silos
and Put Customers First