360 PERSPECTIVES

How To Connect Silos
and Put Customers First

Jun 21, 2013 By Laura Fagan

How Virgin America Built an Intranet Their Employees Love

Virgin America prides itself on shaking up the airline industry; not only with its products, but also the service level it offers its customers. A key to their success is a rich company culture that strives to take the same principles used for guest-facing products, and apply them internally. The... Read More

Collaboration, Mobile, Platform

Jun 20, 2013 By Jennifer Burnham

Don't Cancel Your Haircut (And 4 Other Ways to Win as a Team)

In business today, it is not unusual for teams to be forming, storming and norming, sometimes all at the same time. How do you get a new team performing at their best, quickly? When my team at Salesforce.com recently faced this challenge, we decided to crowdsource our ideal team... Read More

Collaboration

Jun 19, 2013 By Maria Ogneva

Why Your Business Needs Customer Communities to Grow

Last year, University of Michigan published a report stating that firms who don't have their own virtual brand community are leaving money on the table -- in fact, the researchers estimate that customers who belong in such a community spend 19% more than customers who... Read More

Collaboration

Jun 17, 2013 By Jim Sinai

Virgin America’s 7 Secrets to Connecting Employees

Connecting employees to each other and the corporate message is the holy grail for HR leaders. Traditionally they’ve turned to the IT team to roll out big heavy employee portals. Well, we all know how that played out- the world went mobile and social and the portals didn’t adapt.... Read More

Collaboration, Mobile, Platform

Jun 14, 2013 By Heather-Anne MacLean

5 Myths About Influencer Relationships

Influencer Programs have been the buzz for some time and when programs are done well, there can be great business success. The key however, is getting it right. Here are 5 myths that could be hurting your bottom line: Myth No. 1 – There's Only One Definition of an Influencer There are many... Read More

Collaboration, Service

Jun 11, 2013 By Maria Ogneva

What Does a Successful Customer Community Look Like?

“Strategic Communities" is the topic of this month’s Marketing Cloud Twitter Chat, taking place at 2 PM ET on 6/13. We’re looking forward to a lively discussion around the topic and hope you’ll be a big part of that. To get you revved up, here's more insight into succesful customer... Read More

Collaboration, Events

Jun 05, 2013 By Ben Kepes

What will the Organization of the Future Look Like?

Twenty or so years ago I undertook a course looking at organizational management. As part of that course I wrote a paper that gave my vision of what the organization would look like in the future. Admittedly my view was kind of revolutionary - among other things I predicted the end of the... Read More

Collaboration

Jun 04, 2013 By Jason Boies

The Keys to Creating Successful Business Communities

Today, more than ever, companies need to connect with their customers and partners. The popularity of crowd sourcing, the level of engagement on social media platforms like Facebook and Twitter, and the increase in connected devices have all combined to create a new generation of customers and... Read More

Collaboration

May 31, 2013 By Kathleen Lueckeman

5 Reasons to Get Involved in a Customer Community

I hate to admit it, but the first time I logged into Salesforce, I was overwhelmed and didn’t know where to start. Luckily, my Account Executive pointed me to the Higher Ed Chatter Community– a private Chatter group for Salesforce users working in the higher education sector. There, I... Read More

Collaboration

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How To Create a Customer-Centric Experience

The New Rules of Customer Engagement: Key Trends From Global Research

Salesforce.com

360 PERSPECTIVES

How To Connect Silos
and Put Customers First

How Virgin America Built an Intranet Their Employees Love

Don't Cancel Your Haircut (And 4 Other Ways to Win as a Team)

Why Your Business Needs Customer Communities to Grow

Virgin America’s 7 Secrets to Connecting Employees

5 Myths About Influencer Relationships

What Does a Successful Customer Community Look Like?

What will the Organization of the Future Look Like?

The Keys to Creating Successful Business Communities

5 Reasons to Get Involved in a Customer Community

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CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

Americas

Europe, Middle East, and Africa

Asia Pacific

Salesforce.com

360 PERSPECTIVES

How To Connect Silos and Put Customers First

Most Popular Stories

CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

Americas

Europe, Middle East, and Africa

Asia Pacific

How To Connect Silos
and Put Customers First