Rob Garf and Dave Brown

Dec 17, 2018 By Rob Garf and Dave Brown

What It Takes to Deliver on the Personalization Promise in 2019

Keeping up with the competition was once a central issue that kept business-to-consumer (B2C) leaders awake at night. Not anymore. Now, the primary challenge retailers and brands face is keeping up with their own customers. As technology evolves and consumers have unprecedented choice at their... Read More

Leadership Insights, Thought Leadership

Sep 15, 2020 By Rob Garf

Becoming Retail: Mentorship and Community Play Key Role in Success of Retail Leaders

Rob Garf discusses why mentors are so important in the retail industry — that's because it's a lifelong career commitment... Read More

Future of Work, Commerce, Retail

Aug 25, 2020 By Rob Garf

Becoming Retail: A New Series That Puts People at the Heart of Digital Transformation

We're introducing a series to understand how people in retail can reimagine the retail experience. Becoming Retail will show you how retail leaders embrace the six types of Retail Leadership Principles... Read More

Commerce, Digital Transformation, Retail, Leading Through Change, Ecommerce

Apr 09, 2020 By Rob Garf

How Retailers Are Supporting Shoppers Amidst the New Normal

This is a defining moment in retail. With COVID-19 creating a national emergency in the United States, the majority of Americans are sheltering in place. The result is a massive spike in demand for groceries and other household essentials alongside widespread concerns about safety from both... Read More

Commerce, Leading Through Change, Retail, Customer Engagement

Jan 30, 2020 By Rob Garf

Saving Retail: How to Redefine Engagement and Reskill Employees

This is an exciting time for retail. Over the last 20 years, shopping has evolved to a point where digital is in every interaction, creating incredible opportunities to drive consumer engagement that is personalized, seamless, and convenient. Retailers have worked hard amid this disruption to... Read More

Commerce, Dreamforce, Retail

Jan 22, 2020 By Rob Garf

Retail Real Talk: 3 Ways to Focus on the Shopper

They don’t call NRF 2020 retail’s Big Show for nothing, and this year’s Big Apple event was just as visionary as it’s always been. Retail continues to evolve, and it certainly isn’t getting less complex. In fact, 7.7 billion people are touched by retail today, with 26 trillion in global... Read More

Commerce, Retail

Jan 15, 2020 By Rob Garf

Retail Trends: How to Engage Shoppers at the Edge

It’s time retail put itself out there. Where exactly? Well, anywhere your customers are. We call this shift — from pulling shoppers into the four walls of your store to meeting your customers on the apps, sites, and spaces they already frequent — shopping at the edge. We explored this new retail... Read More

Commerce, Retail

Dec 16, 2019 By Rob Garf

The Salesforce 7: Retail Predictions for 2020

Welcome to our fifth annual Salesforce Predicts series, where our global subject matter experts predict where retail and commerce are headed in 2020. Allow me to kick this predictions thing off. If you know anything about me, you know that I love talking about the concept of “shopping at the edge”... Read More

Commerce, Retail, B2B Commerce, Retail Insights

Nov 01, 2019 By Rob Garf

2019 Holiday Readiness: How to Resolve More Service Cases During Peak Holiday

It’s official – we’re just a few weeks out from Cyber Week. As we get closer, I hope you feel prepared for the arrival of holiday shoppers. I’m personally excited to see how brands pull out all the stops to deliver the best experiences that create lasting relationships this holiday season. If... Read More

IT, Customer Service, Retail, Holiday Readiness

Oct 15, 2019 By Rob Garf

New Research: 4 Trends Redefining the Retail Industry, According to 10,000+ Global Shoppers

Why are some retailers thriving while others are closing for good? The most innovative retailers watch shoppers’ evolving preferences and behaviors — and evolve along with them. Based on Salesforce’s broadest consumer study to date, the third edition of the Connected Shoppers Report reveals... Read More

Commerce, Retail, Research