The sales game is more competitive than it's ever been. Sales teams in every industry and of every size are scrambling for a competitive edge over their competition.

This competition has made improving the effectiveness of sales organizations the number one priority of sales executives and managers.

While the traditional ways of driving productivity are all important, building a coaching culture is one of the best ways to increase productivity by engaging with sales people often and early. Sharing feedback, recognition and rewards to sales people is critical to breaking the employee turnover cycle and accelerating sales growth.

When global authorities on sales leadership and coaching Jason Jordan and Keith Rosen sit down with Salesforce for a free webcast later this week, they'll cover just how organizations can benefit from well executed sales coaching.

In the meantime, here are three ways coaching can help your sales teams enhance their productivity and gain a competitive edge.

Streamline Early

Sales coaching can help identify and eliminate bad sales habits. In many cases, these bad habits are small and won't even be noticed until a sales coach spots them or asks the right questions. Eliminating these habits early means a salesperson can streamline their selling and spend time only on the tasks that move a deal closer to close.

Collaborative Culture

Coaching is about more than the interaction between a salesperson and a sales coach. Great coaching changes the culture of a sales organization. Coaching can help make a sales team more open and collaborative, which makes each sales rep more effective. If two heads are better than one, imagine what the collective intelligence of a whole sales team could accomplish.

Push for Perfection

Without coaching, many salespeople are completely confident in their techniques and their approach to selling. This perception often changes with a little coaching. But sales coaching is not about identifying flaws, it's about instilling a drive to constantly be improving and pushing for perfection.

Want to learn even more about sales coaching? Be sure to tune into the webcast this Thursday to hear from sales leadership and coaching experts Jason Jordan and Keith Rosen.