Marta Lawrence

Marta is Senior Manager of Product Marketing, Marketing Cloud Industry Solutions at Salesforce. Connect with her on LinkedIn.

Jun 20, 2016 By Marta Lawrence

An Exclusive View Inside Fanatics' Email Marketing Strategy

If you're an Ohio State fan you know one thing: Michigan stinks. Love the Cubs? Hating St. Louis comes with the territory. And don't get a Bostonian started on the Yankees, or you're bound to hear some salty language.Sports is about passion and Fanatics, the market leader for authentic,... Read More

Marketing, Email Marketing, Customer Story

May 20, 2016 By Marta Lawrence

Scott Kelly's Trip in Space Shows the Power of Living in the Present

Captain Scott Kelly wasn't a very good student when he was young. He freely admits, he'd probably be diagnosed with ADD now.When he was a teenager, the man who has spent more time in space than any other American would have appeared to everyone else as just some below-average student... Read More

Marketing, Digital Marketing, Events

May 06, 2016 By Marta Lawrence

Do you have Connections Fever? Here are 10 Things you Need on your Must-do List.

Have you used #CNX16 on one or more social networks in the last 48 hours? Do you ever fantasize about DJing a party from your wrist or appearing in a video with Joel Book? Do you hyperventilate when you think about how you're going to make it to "Getting Started with Cross-Channel... Read More

Marketing, Digital Marketing, Events

Apr 18, 2016 By Marta Lawrence

Customer Satisfaction and Brand Loyalty Start with Customer Onboarding

Onboarding journeys are a little like dating. Sure, she agreed to go out with you, maybe even gave you her email address and phone number, but it's really the first few dates that can turn a promising relationship into a long-term commitment.Nurturing a relationship with your customers means... Read More

Marketing, Customer Journeys, Customer Story

Feb 11, 2016 By Marta Lawrence

Shoutz Hits the Powerball Jackpot With Record Mobile Push Opt-ins

When the Powerball reached $1.5 billion, Shoutz, the company that operates the official Powerball app, saw historic opt-ins for mobile push notifications. The company is adapting its strategy to capitalize on the influx and prepare for future historic jackpots. ... Read More

Marketing Cloud, Marketing

Feb 04, 2016 By Marta Lawrence

Disrupt Your Valentine’s Day with These Innovative Brands

Everything is changing in our on-demand economy, including Valentine’s Day. Adore Me, Open Table, Kroger, Uber and Blue Nile are a few brands that are adapting to meet the demands of their moder customers. See how they’ll help make this Valentine’s Day one to remember.... Read More

Marketing, Marketing Cloud

Jan 20, 2016 By Marta Lawrence

3 Tips for Building and Refreshing Your Email Program from a Top E-commerce Retailer

Loxa Beauty, a Sally Beauty company, grew its email list from 50 to 100,000 in just a few short months using Salesforce Marketing Cloud. Check out these key tips to help your company scale for growth and get the most from your digital marketing dollars. ... Read More

Marketing, Marketing Cloud

Jan 12, 2016 By Marta Lawrence

3 Brands to Power Your Weight Loss Goals for 2016

According to research, 25% of us have already failed at our New Year’s resolutions--we didn’t even make it past the first week. Sure, we’ve all made them, but how many of us can say we’ve been able to accomplish our 2015 resolution? In 2015 I wanted to be better organized: FAIL. In 2014 I wanted... Read More

Marketing Cloud, Cloud

Nov 17, 2015 By Marta Lawrence

Sunnova Shines a Light on Long-Term Customer Relationships

Residential solar power is booming. According to the Solar Energy Industries Association, the United States’ solar capacity will double before 2016. With residential installation costs dropping more than 45 percent since 2010, customer-centric solar power companies, like Sunnova, are poised to... Read More

Marketing, Marketing Cloud