In late 2017, Forrester predicted that Chief Growth Officers (CGOs) would replace ineffectual Chief Marketing Officers (CMOs) as the prime stewards of enterprise growth. These CGOs, Forrester noted, are executives with broader remits to lead strategic growth initiatives rooted in an airtight...
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A recent article by Blake Morgan, author of the book “The Customer Of The Future,” noted that 2020 will be a turning point for customer experience. As we enter a new decade, she wrote, customer experience will be positioned as a competitive advantage and something most companies will prioritize. In...
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