On Christmas Day 1998 The Boston Globe ran a story called “Looking Out for Lindsey,” about an 11-year old girl fighting a rare and often deadly form of bone cancer. While she had seemingly little to be optimistic about, Lindsey drew strength from a message sewn into the blue hat she wore on her bald head – Life is Good....
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In the second in our series Conscious Commerce, we profile Dogeared, the California-based jewelry company that describes itself as a message company that happens to sell jewelry....
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