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Top-performing sales reps have been let in on a secret. Success doesn’t hinge on how well you can sweet-talk your customers — it’s about being first into every deal, being relevant to each and every prospect, and being productive no matter where you are. 

The B2B sales industry is changing, but reps don’t have to scramble to keep up. While today’s buyers now expect a personalized and efficient purchasing experience (in fact, according to International Data Corporation, 83% of buyers actually appreciate being approached by

vendors as long as interactions are relevant and contextual), true sales MVPs have learned not to panic. The key is making sure that marketing and sales are aligned behind the right tools.

Not sure what I mean? To illustrate, let’s take a look at a sales MVP who has mastered the art of crushing her quota. Check out the infographic below to see what a typical day looks like for Anna, a mid-market sales rep, and see how she’s leveraging technology to get an edge on the competition.