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Dan Steiner
Dan Steiner is an author and legal marketing expert from Austin, Texas. He is the owner and marketing director at Vintage Legal Marketing, an award-winning law firm marketing agency serving lawyers in both the USA and Canada. His work has been featured in a number of publications, including Forbes, Entrepreneur, and Inc. Have worked with numerous law firms over the years and have brought in millions of dollars’ worth of cases.
Online marketing is essential to reaching today’s customers. For service-based businesses, though, getting the word out to clients can be challenging. Customers research online in order to learn more about the services a business offers. If they like what they see, they might want directions, a way...
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One of the biggest issues a small business faces in the early days is related to its size. When pitching potential customers, those customers want to know that they can trust a brand before committing to it. When that business is working with a small staff, working without a dedicated office, or...
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Sales professionals are often judged on the revenue they bring into their company, even when they’re searching for another job. They scramble each day to reach “top salesperson” status, tracking down leads and crafting the perfect pitch. As one day turns into the next, it can be easy to lose sight...
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Conferences can be a goldmine for businesses. In just a couple of days, a professional can make connections that lead to sales. In addition to the networking potential, conferences also give salespeople the opportunity to generate a stack of leads, especially if a business collects contact...
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Although many consumers have moved from blogging to social media, the format is still widely popular with businesses. In fact, most experts stress the many benefits of business blogging, including building thought leadership and improving SEO.
Setting up and maintaining a blog takes time and...
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When your business gets a negative review, it can ruin your entire week. You may assume that one bad review will send customers away in droves the instant it posts. In truth, even a few bad comments won’t hurt your business at all, especially if they’re surrounded by numerous positive reviews.
With...
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For businesses that sell products, pricing poses an ongoing challenge. It’s important to make a profit without sending customers scrambling to competitors. Brands can offer price-matching guarantees and monitor pricing on a daily basis, but customers could be a step ahead. It’s important to...
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Sales and marketing can be a guessing game. Businesses come up with strategies and put them to work, never certain whether their efforts are paying off or not. If sales increase, they assume their strategies are sound and keep moving forward on them. If they see no improvement, they continue to...
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