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You know him from ABC’s The Bachelor and as founder of the for-purpose company, Generous Coffee Co. He’s also on the board of Humanity and Hope United and host of The Ben and Ashley I Almost Famous podcast. After a trip to Honduras, he changed his personal brand’s position to one that encourages others to give back regardless of how many followers they have on Instagram.

In this episode of the Marketing Cloudcast, we speak with Ben Higgins about using his influencer status to build a brand of generosity, authenticity, and passion. He shares strategies to recruit brand ambassadors through 21st-century channels like social media and humanitarian outreach events.

 

 

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If you have an interesting topic that you’d like us to cover on the Marketing Cloudcast, let us know! Email your suggestions to cloudcast@salesforce.com.