The social and email marketing channels are increasingly intertwined. So when I read this great collection of 30+ Social Media Predictions for 2015, I was immediately struck by how relevant some of them are to email marketers.

Here are four social media predictions that I thought were especially relevant:

@MarjiJSherman: Personalized responses will be expected more than ever. Companies will need to invest in more targeted software in order to create unique conversations with their consumers. Knowing everything about a consumer will be required in order to create tailored conversations that hit on exactly what the consumer is talking about in their life, so the brand seamlessly enters the conversation. Also, one-on-one communication with consumers will become mandatory for brands.

@katadhin: In 2015, marketers will move from “platform centered” to “content centered” social media. Content that flows across social and digital platforms and is relevant to the platform being used. As social referral surpasses search, this approach will create higher levels of engagement and conversion for those who do it well.

@JasonFalls: All indications are that 2015 is going to be the year that social media becomes more paid media than earned, which is sad in a way. Certainly, brands with great content can break through the clutter organically, but Facebook has carved out a new model and other networks will follow. If you want your social content seen, you're going to have to put a budget behind it. I'd love to predict brands will flip the scene and get great organic pick-up despite the new rules of the road, but most brand content sucks. That, in all likelihood, won't change.

@EllyDeutch: "Marketers in 2015 will shift their focus to include a more ubiquitous mobile content strategy, in order to instantly reach more fans through the palms of their hands."

One-to-one messaging. The de-siloing of content. The shift away from leased media to granted and owned media. The need to adopt a mobile-first messaging strategy. All of these are key trends for email marketers as well as social media marketers.

For the full discussion of these trends, read the full post on the Convince & Convert blog.

The State of Marketing report for 2015 is out! Check out the full report by clicking below.