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Caila Schwartz
Caila Schwartz is a Senior Industry Strategist at Salesforce Commerce Cloud, formerly Demandware. Her background includes extensive data analysis and storytelling, and her main focus is giving retailers a competitive edge by identifying new opportunities based on data-driven evidence. She has been with Salesforce since 2014. Caila is a graduate of Wellesley College.
Buoyed perhaps by the strongest holiday sales season since 2010, the mood at this year’s NRF Big Show, which wrapped up on January 16, was decidedly lighter than the last few years. That optimism certainly rang true with retailers and brands selling online, as our annual All Wrapped Up report shows an increase of 18% year-over-year revenue growth during the crucial holiday season....
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Based on our analysis of half a billion global online shoppers and a billion shopping visits, we have compiled a list of the five mos significant insights of the 2017 shopping season – and what it means for retailers heading into 2018....
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In the fourth quarter, shoppers piled into digital commerce due mostly to the Christmas/Holiday season, driving traffic growth above shopper spending growth for the first time in a few quarters. But beyond traffic growth, Q4 stood out as a period of firsts for digital commerce....
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