NEW RESEARCH

State of the
Connected Customer

Discover the trends shaping the
future of customer engagement.

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Sales enablement essentials

How-to’s, tips and resources to fuel your sales enablement and deliver what today’s customers want.

GET THE TOOLS

Be inspired by our customers

From the challenges to the achievements, discover stories that will inspire growth ‒ with heaps of handy tips along the way.

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Leadership insights

Founders, CEOs, leaders of all stripes share their tales of blazing new trails in their lives, careers and companies.

EXPLORE SERIES

Apr 27, 2017 By Jeremy Smith

The ultimate marketer’s guide to customer journey mapping

We have known for quite a while that customer journey mapping is a game changer. Here’s why, and a guide to how easy it can be.... Read More

Marketing, Customer Journey, Einstein, Artificial Intelligence

Apr 27, 2017 By Mark Cameron

How Digital Assistants and AI will change marketing forever

The State of Connected Customer report reveals how Digital Assistants and AI will change marketing forever.... Read More

Customer Experience, Customer Service, Customer Journey, Customer Success, Machine Learning, Innovation

Apr 25, 2017 By Salesforce

How to use artificial intelligence to improve performance

There is a misconception that artificial intelligence will replace humans. But what it’ll actually do is make humans better at their jobs.... Read More

Einstein, Artificial Intelligence

Apr 21, 2017 By Paul Baptist

Call time is dead, long live CX: State of Service report

Our State of Service research reveals that we need to stop thinking of service as a cost centre, and build it into the ultimate customer experience tool.... Read More

Service, Customer Service

Apr 19, 2017 By Salesforce

A sales CRM is powerless without relationships

Outperforming in sales isn’t just about using leads and your CRM to hit target through one-off transactions. It’s about forming long-term relationships.... Read More

Sales Strategies, Relation client

Apr 12, 2017 By Salesforce

Turning Equal Pay Day into a celebration of employees’ rights

At Salesforce, equality is a core value, and we're taking action to advance equality across four key areas: equal pay, equal opportunity, equal education and equal rights.... Read More

corporate culture

Apr 10, 2017 By Tony J Hughes

Social selling is killing sales. Here's how to save yourself.

‘Social selling’ doesn’t mean ‘never using the phone’, but it has become an excuse. And it’s affecting customer experience and the bottom line.... Read More

Sales, Sales Strategies, Sales Cloud

Apr 07, 2017 By Jeremy Smith

Why mobile is causing a disruption in the marketing world

The true power of mobile marketing is often underestimated. Campaigns should no longer be just mobile-friendly, they should be mobile-first. ... Read More

Marketing, Mobile

Apr 03, 2017 By Salesforce

4 world-class experts share their best sales tips

At the Salesforce World Tour Sydney, Bernadette McClelland gathered insights from four of the brightest sales minds, both global and local.... Read More

Sales Cloud, Sales, Sales Strategies, Salesforcetour

Watch the best of Salesforce World Tour Sydney 2022 on Salesforce+.

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