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Founders, CEOs, leaders of all stripes share their tales of blazing new trails in their lives, careers and companies.

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Oct 31, 2018 By Salesforce

The secret to successfully managing change in your small business

Making the leap from spreadsheets to a CRM can be challenging. A good organisational change management strategy can help your SMB achieve company-wide success.... Read More

Small Business, CRM

Oct 29, 2018 By Chris Jordan

Data isn’t everything – and it’s nothing without brand

We love data – obviously. But there’s no getting away from this: without brand, your hyper-personalised, ultra-relevant, data-driven marketing is useless. ... Read More

Digital Marketing, Digital Advertising, Advertising, Marketing, Data Management, Content Marketing

Oct 25, 2018 By Lee Marshall

Your point solutions breed failure. Here’s a path to sustainable success

Point solutions can create more long-term problems than they solve. Take it from a Solution Engineer – a broad view of challenges enables sustainable success.... Read More

CRM, Digital Transformation, IT

Oct 18, 2018 By Salesforce

Technology change management: 5 steps to success

Change management is crucial to the success of any technology implementation. Using a Lightning migration case study example, we explore five key steps.... Read More

Techtalk, Customer Journey, Customer Success, Lightning

Oct 17, 2018 By Robert Wickham

AI: Switching on business power

The current adoption of AI is following the patterns of the adoption of electricity. Rob Wickham explains what we can learn from the past. ... Read More

Artificial Intelligence, Einstein, Fourth Industrial Revolution, Innovation

Oct 16, 2018 By Michael de Graaf

Salesforce Career Stories: Why working at Salesforce is a “wild ride”

Our Recruitment Director, Michael de Graaf, shares why working at Salesforce APAC is “like the challenge that keeps getting more challenging, yet more exciting”, plus more.... Read More

corporate culture, Leadership, Salesforce Ohana, Careers

Oct 12, 2018 By Salesforce

New Zealand Trailblazers, here’s why Salesforce events are not to be missed

Whether it’s Dreamforce or something closer to home, Salesforce events are valuable career opportunities, full of networking, inspiration, learning and fun.... Read More

Dreamforce, Events, Customer Success

Oct 10, 2018 By Salesforce

4 simple steps for SMBs making the leap from spreadsheets to CRM

SMBs need to be game changers to stay ahead of the industry. And swapping your spreadsheets for a CRM system will help you stay ahead of the pack.... Read More

CRM, Small Business, Startups

Oct 08, 2018 By Salesforce

State of the Connected Customer: An ANZ perspective

Our State of the Connected Customer research uncovered ANZ business buyers’ and consumers’ CX expectations, and we’re here to show you how to meet them.... Read More

Customer Experience, Artificial Intelligence, Data Management

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