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As a small business owner, you can’t afford to spare a minute. So if you are going to step away from the business for a whole day to invest in knowledge - that day has to be perfect!

Imagine a day where you can discover how to fast-track your business growth, by learning how to find customers, win them over and keep them for life. If that isn’t enough, you can also get inspiration, innovation, vision....and a glimpse of the future.

Small Business is a big focus for Salesforce - we started out as one and we know what it takes to grow into a successful company. This is why in this post we’ve developed a recommendation on what would be “The Perfect Day” for small business leaders at Salesforce World Tour on the 12th of April in Melbourne this year.

By the way, it's the perfect price too: completely FREE! If you haven’t attended a Salesforce World Tour before, why not first have a look at the highlights from last year?

Designed especially for small businesses, we’ve assembled a program of sessions throughout the afternoon that we think will tick the right boxes:

FIND the Right Customers

How Small Teams Deliver Big Results With Marketing Automation

In this session, learn how marketing automation can optimize your marketing efforts, accelerate lead conversion, and ultimately drive business growth. Small business leaders will share their best practices and tips, and let you in on the secrets that help them find new customers and boost sales pipeline.

WIN Every Customer

Driving High-Quality Sales: A New Model for B2B Selling

In a session on B2B selling Jonathan Tabah - Director of CEB's Sales Leadership Council - will deliver a crash course in Marketing to grow pipeline and win new customers by converting leads into revenue. (Read Johathan Tabah's latest Blog post on Customer Buying here)

KEEP Customers Happy

5 Best Practices to Build a Scalable Customer Experience

Discover how you can kick-start and refine your customer service strategy.  You’ll also hear how local small and medium-sized companies keep their customers through a focus on customer service excellence.

GROW Your Business Fast

In the Small Business Keynote, Salesforce Area Vice President Tom Karemacher and guests share why growing small businesses SMBs are critical to Australia’s economic growth and how technology can help them scale.  See how Salesforce can help small and medium businesses attract new business, delight customers, and grow faster than ever.

The focus is on HOW TO:

  • Use technology to collaborate across your business

  • Connect better with your customers

  • Use data to gain greater insight into your business in real time

  • Use mobile devices to be more effective

Sometimes it’s important to see the “Big Picture” rather that just deal with the day-to-day issues.  Our program for small businesses is designed to challenge your thinking and set you on a path to greater success, for example: Where are you going as a business? What does the future look like? How will you evolve to stay ahead of the pack?

A key theme for this conference is “Innovation”. Our morning session will look at where you are headed as a business because one day you might not want to be “small” anymore.

You can hear from Polly Sumner (Chief Adoption Officer at Salesforce) on effective innovation you can leverage in your business today, within the main keynote at 10am.

Some of our most inspiring customers will join in to share their strategies and map out the road to business success.

And let’s not forget, often the best learnings come from our peers in 1:1 conversations. Take the time to enjoy our Small Business Growth Zone where you can relax with coffee, and network with others, take some photos and speak to our Small Business Experts on how you can fast track your business growth with Salesforce.

Register now for World Tour Melbourne and discover how you can grow your Small Business from where it is today to where you want it to be tomorrow. Additional info from the Event Guide HERE.