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Dec 02, 2020 By Sassoon Grigorian

How to Design and Build Ethical AI

According to a recent YouGov survey, only 40% of managers using or planning to use AI are very confident that they and their organisations understand the potential ethical risks. Here, we recap the practical takeaways of a recent webinar, Infusing Ethics into AI Policy.... Read More

Artificial Intelligence, Einstein, Digital Transformation, IT

Mar 25, 2020 By Salesforce

How AI Turns Sales Reps Into Insight Sellers

Artificial intelligence is turning sales reps into insight sellers. See how AI can improve your sales teams performance and change their relationship with the sales cycle for the better. ... Read More

Artificial Intelligence, Sales, Einstein, Customer Experience, Sales Strategies, Lead Generation

Jan 13, 2020 By Salesforce

5 Ways To Boost Sales Performance With AI

Artificial intelligence automates sales admin to make time for all-important human connections. Here’s five other ways AI boosts sales performance: makes your leads count, tracks opportunity health, identifies the emails that matter, finds strategic contacts, and forecasts accurately.... Read More

Artificial Intelligence, Customer Experience, Einstein, Analytics, Sales

Jan 08, 2020 By Salesforce

3 Ways AI Can Bring Companies And Customers Together

In AI, big data meets its match – it can help marketers resolve identities, master predictive progressive profiling, and uncover new personas within audiences.... Read More

Artificial Intelligence, Customer Experience, Customer Journey, Marketing, Einstein, IT

Dec 05, 2019 By Salesforce

Prepare For Impact: How To Plan For The Future Of AI

Prepare your business for the impact of AI’s powerful new developments and be future-ready. ... Read More

Artificial Intelligence, Customer Experience, Einstein, Innovation, IT

Nov 08, 2019 By Salesforce

4 Creative Ways To Make Ai The New Team Member Your Sales Reps Will Love

Unsure how your sales team feels about AI? Apply these creative onboarding tactics to turn any AI critics into fans and watch your AI-driven technology become a success.... Read More

Artificial Intelligence, Sales, Einstein, CRM

Oct 02, 2019 By Salesforce

4 Ways to Add Muscle to Your Marketing Automation

Senior Director Marketing Cloud APAC Ray Moukaddem has seen many companies approach marketing automation platforms with the same ambition – to increase customer engagement and ROI. Here, he shares his top marketing automation tips for marketers to improve the effectiveness of their campaigns.... Read More

Marketing, Marketing Automation, Einstein

Sep 17, 2019 By Sassoon Grigorian

Why Australia Needs An Ethical AI Framework

There are important principles for AI systems: fair treatment for all, empowerment and engagement, reliability and safety in performance, security and privacy. But they will not implement themselves. A national AI ethics framework is a critical milestone for Australia’s economy and society. ... Read More

Artificial Intelligence, Einstein, Innovation, IT, Public Sector, Thought Leadership

Mar 27, 2019 By Salesforce

Salesforce AI Research Team Expands To Singapore

The Salesforce research team has just expanded to Singapore – a natural choice for an AI and innovation hub with its diverse talent and world-class universities.... Read More

Research, Artificial Intelligence, Einstein

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