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Sales enablement essentials

How-to’s, tips and resources to fuel your sales enablement and deliver what today’s customers want.

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Be inspired by our customers

From the challenges to the achievements, discover stories that will inspire growth ‒ with heaps of handy tips along the way.

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Leadership insights

Founders, CEOs, leaders of all stripes share their tales of blazing new trails in their lives, careers and companies.

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Dec 20, 2018 By Tony J Hughes

Coming full circle: How a 360 degree view delivers satisfaction and productivity

Sales expert Tony Hughes spoke to Spark New Zealand's Sales and Marketing Automation Manager, Andrew Binnie, on the company’s digital transformation strategy.... Read More

Dreamforce, Sales, Einstein, Digital Transformation

Nov 15, 2018 By Robert Wickham

AI: Are we creating a superhero or supervillain?

As AI matures and its use becomes widespread, the technology learns what we teach and uses it to do as we instruct, so ethics is a vital consideration in both creation and consumption.... Read More

Analytics, Data Management, Einstein, Fourth Industrial Revolution

Nov 06, 2018 By Richard Socher

3 concepts to thrive in the Fourth Industrial Revolution

Richard Socher shares three key concepts to help businesses embrace the Fourth Industrial Revolution’s opportunities for growth, innovation and productivity.... Read More

Artificial Intelligence, Einstein, Innovation, Thought Leadership

Oct 17, 2018 By Robert Wickham

AI: Switching on business power

The current adoption of AI is following the patterns of the adoption of electricity. Rob Wickham explains what we can learn from the past. ... Read More

Artificial Intelligence, Einstein, Fourth Industrial Revolution, Innovation

Aug 10, 2018 By Salesforce

Are you ready for the smart era of customer service?

The smart era of customer service involves AI and IoT transforming CX, customer service and expectations. ... Read More

Customer Service, Customer Experience, Einstein, Service

Jul 24, 2018 By Salesforce

Using AI to boost revenue and enhance customer engagement

With AI, retailers can provide personalised online experiences and boost revenue and customer engagement.... Read More

Einstein, Retail, Marketing

Jul 09, 2018 By Tony J Hughes

How salespeople can thrive with AI

Sales expert Tony Hughes shows you how you can beat the “it’s me or the robot” mentality.... Read More

Sales, Sales Strategies, Einstein, Machine Learning

Jun 13, 2018 By Phil Cleary

How data and AI are helping salespeople boost revenue

Sales teams that have smashed their quotas this past year are 1.6x more likely to use data analysis than the underperformers. Here’s how they’re using the data.... Read More

Sales, Sales Strategies, Einstein

May 29, 2018 By Salesforce

Infographic: The organisation of the future

As the pace of change increases, how do you transform into an organisation of the future? This was the topic of discussion in our recent Futures LAB.... Read More

Customer Success, Infographics, Enterprise, Einstein, Leadership

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