I love technology. I love gadgets and I love numbers (like many marketers, I’m much nerdier than you’d think). So how am I the last person in the world to own a Fitbit? Or a Nike FuelBand. Or a Jawbone UP??It has become the hottest topic in our office. People compare calories burned, steps per...
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Applications such as Service Cloud, Salesforce Chatter and Salesforce Communities are changing the nature of customer engagement. For years, businesses have talked about real-time engagement, responsiveness and immediacy. Now, finally, it's here. After all, how much more real-time or immediate...
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Twenty or so years ago I undertook a course looking at organisational management. As part of that course I wrote a paper that gave my vision of what the organisation would look like in the future. Admittedly my view was kind of revolutionary - among other things I predicted the end of the...
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Having worked at salesforce.com for nearly seven years, I have seen my fair share of salesforce.com events – everything from small luncheons to city tours to the full on Dreamforce blow-out. But I have to make a confession. I don’t think I have ever been as excited about an event as I am about...
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Love it or hate it, the rise of mobile devices in Australia means your customers are more likely to reach out to you via your Twitter, Facebook, Pinterest or Linkedin accounts. If you believe this is a myth, according to eMarketer, Australia is in 4th place in terms of social media usage as a...
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As we all start to turn our thoughts to the new year, we here at salesforce.com are thinking about the next release, Spring '13. Yup, the Spring '13 Release Notes are up for preview and there are some pretty cool things to talk about. Here is just a couple of my...
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