Salesforce

Sep 27, 2021 By Salesforce

Why Mindset Matters. How Sales Leaders Can Go From Good to Great

A positive and authentic sales mindset will absolutely increase sales according to sales leader and contributor to our 21 Pro Tips for Sales Leaders e-book, Charmaine Keegan. Here’s how.... Read More

Sales, Sales Strategies, Leadership, Leadership Insights, E-Books, Practical Tips

Sep 24, 2021 By Salesforce

Meet the Salesforce Trailhead Characters and Welcome Our Newest Character, Brandy the Fox

Meet the Salesforce mascots that make our technology friendly. You’ll recognise some of these characters already and we’d like to welcome a new one to the fold – Brandy the Fox. Marketers especially are going to be happy to meet her!... Read More

Salesforce Culture

Sep 22, 2021 By Salesforce

5 Ways to Make Zero-Regret Tech Decisions

Aligning your tech strategy with your business strategy is more critical than ever, as customers increasingly demand digital innovation – but not at the cost of their trust. Discover five tips for making tech choices you won’t regret.... Read More

IT, Digital Transformation, Practical Tips

Sep 20, 2021 By Salesforce

How RACV Is Driving the Future of Customer Experience in Insurance

Customer expectations in insurance have transformed in recent years. Leaders from RACV share how they’re capitalising on this momentum to create amazing experiences that build loyalty and trust.... Read More

Financial Services, Customer Experience, Customer Service, CRM, Research, Trailblazer Story

Sep 15, 2021 By Salesforce

Infographic: 5 Ways Marketing Is Changing in Australia and New Zealand

Marketing is rapidly changing, both globally and in Australia and New Zealand. And each country has their own unique approaches. See the infographic to find out the local and global trends that matter most.... Read More

Marketing, Research, Infographics

Sep 13, 2021 By Salesforce

Open Banking: How to Tick the Customer Experience Box According to Frollo

Open Banking in Australia is introducing previously unimagined levels of customer experience. We spoke with Frollo’s CEO Gareth Gumbley to find out how banks can get started.... Read More

Financial Services, Digital Transformation, Customer Experience

Sep 10, 2021 By Salesforce

How to Be Better Allies to People With Disabilities

Creating workforces that include and support people with visible and invisible disabilities has enormous benefits. Providing appropriate support requires education and open communication. Two Abilityforce leaders share their insights into how we can be better allies to people with disabilities.... Read More

Equality

Sep 09, 2021 By Salesforce

Cutting Through the Fog: The Power of AI for Accurate Sales Forecasting

AI is proving to be a powerful ally to high-performing sales teams looking to cut through the fog of uncertain times and nail down a forecast they can depend on. At the same time, they are getting closer to customers than ever before.... Read More

Sales, Sales Strategies, E-Books

Sep 07, 2021 By Salesforce

8 Best Practices (and Traps to Avoid) for Mastering SEO

Strong SEO rankings are highly coveted, but are increasingly difficult to secure. To help you master search engine optimisation, here are 8 best practices (and 8 traps to avoid).... Read More

Best Practices

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Editors' Picks

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Salesforce

Why Mindset Matters. How Sales Leaders Can Go From Good to Great

Meet the Salesforce Trailhead Characters and Welcome Our Newest Character, Brandy the Fox

5 Ways to Make Zero-Regret Tech Decisions

How RACV Is Driving the Future of Customer Experience in Insurance

Infographic: 5 Ways Marketing Is Changing in Australia and New Zealand

Open Banking: How to Tick the Customer Experience Box According to Frollo

How to Be Better Allies to People With Disabilities

Cutting Through the Fog: The Power of AI for Accurate Sales Forecasting

8 Best Practices (and Traps to Avoid) for Mastering SEO

Editors' Picks

How customer service changed in 2020

CRM 101 for sales leaders

3 years of customer engagement trends

Americas

Europe, Middle East, and Africa

Asia Pacific