Paul Zahra

Paul Zahra is CEO of the Australian Retailers Association.

Mar 04, 2013 By Michael Delaney

Social Responsibility Is Great for Your Bottom Line (And Feels Great!)

I really like my job and the company I work for. I realise that it isn't exactly earth shattering news to like your employer but I really, really like this place. I was reading an excellent article by Katya Andresen, the COO and CSO at Network for Good, earlier this week about the... Read More

Charity

Mar 04, 2013 By Salesforce

Content Marketing Ideas for 'Boring' Products

Here is a Guest Blog post by our good friend over at Finder.com.au, Fred Schebesta detailing his experience in creating engaging content for not so exciting products. You can hit Fred up on Twitter on @Schebesta.The content you offer your target audience has the power to grab attention,... Read More

Featured, Marketing

Feb 18, 2013 By Kayleigh Kahlefeldt

Why Your Customers :( or <3 @Yourcompany on Twitter [Webinar]

Love it or hate it, the rise of mobile devices in Australia means your customers are more likely to reach out to you via your Twitter, Facebook, Pinterest or Linkedin accounts. If you believe this is a myth, according to eMarketer, Australia is in 4th place in terms of social media usage as a... Read More

Collaboration, Customer Service, IT, Mobile, Small Business

Feb 18, 2013 By Mark Vozzo

Once Upon a Time, Google, Apple & Facebook Were SMBs... [Infographic]

Q. What did Google, Facebook, Virgin, Microsoft, Apple, Tesla have in common? A. They all started small and had a vision of being something big. Even the biggest multi-billion dollar conglomerate started off as a SMB (Small Business). After studying some of the most... Read More

Collaboration, Featured, Marketing, Small Business

Feb 06, 2013 By Salesforce

Nu-Steel Homes is Building More than Just Homes – CRM in 5 Days!

Nu-Steel Homes, Australia’s longest standing, most respected name in custom build homes, is renovating the building industry by innovating in the cloud. Ash Richardson learned on acquiring the company that an established brand is no guarantee for well-founded business processes – Nu-Steel was... Read More

Developer, Sales, Small Business

Feb 05, 2013 By James Coffey

APPOVATE: A Case for a New Type of Chief

Have you ever been in the middle of a task at work and thought "I do this repetitive task everyday, there must be a better way"? I have, many times. In fact I have made it a part of my career, finding ineffecienies (generally easy) and finding better ways to do things (generally... Read More

Developer, Featured

Feb 03, 2013 By Mark Vozzo

How to Increase Your ROI on Search using salesforce.com Custom Reporting

Here is a Guest Blog post by my good friend over at Powered by Search, Vlad Rascanu. Author: Vlad Rascanu is the Search Marketing Manager of Powered by Search, a Toronto, Canada based full service SEO & Inbound Marketing agency. Follow him... Read More

Cloud, Featured, Marketing

Jan 28, 2013 By Michael Delaney

Stop the (Self Centred) Bus, I Want to Get Off

I am not someone prone to introspection (even at this time of year when you are supposed to be proffering up resolutions left, right and centre) however I am finding myself drawn to a couple of quotes right now. The first is from Ghandi - "Be the change you wish to see in the... Read More

Charity, Featured

Jan 16, 2013 By Mark Vozzo

Is Content Marketing the Next Big Thing Down Under?

I work at salesforce.com as the Inbound Marketing Manager and it's an amazing time to be in this space. With more and more businesses paying attention to what's being said on social media channels like Twitter, Facebook, comments on blogs (just like this one) and more the power has... Read More

Marketing, Social

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Paul Zahra

Social Responsibility Is Great for Your Bottom Line (And Feels Great!)

Content Marketing Ideas for 'Boring' Products

Why Your Customers :( or <3 @Yourcompany on Twitter [Webinar]

Once Upon a Time, Google, Apple & Facebook Were SMBs... [Infographic]

Nu-Steel Homes is Building More than Just Homes – CRM in 5 Days!

APPOVATE: A Case for a New Type of Chief

How to Increase Your ROI on Search using salesforce.com Custom Reporting

Stop the (Self Centred) Bus, I Want to Get Off

Is Content Marketing the Next Big Thing Down Under?

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