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State of the
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Discover the trends shaping the
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Sales enablement essentials

How-to’s, tips and resources to fuel your sales enablement and deliver what today’s customers want.

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Be inspired by our customers

From the challenges to the achievements, discover stories that will inspire growth ‒ with heaps of handy tips along the way.

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Leadership insights

Founders, CEOs, leaders of all stripes share their tales of blazing new trails in their lives, careers and companies.

EXPLORE SERIES

Nov 10, 2022 By Shreya Sethi and Ben Chesterman

How to Beat the Market During a Downturn

Even during periods of economic disruption, the economy is not your destiny. Here’s what your business can do to strike a winning balance between quick wins and long-term strategic objectives.... Read More

Financial Services

Nov 09, 2022 By Salesforce

Intrepid Travel Makes Magic in Perth: Salesforce Live 2022 Highlights

Across Australia and New Zealand, Salesforce Live is taking the best parts of Dreamforce 2022 and tailoring them with lessons from local Trailblazers. Here are the stand-out moments from our first stop in Perth, WA.... Read More

Customer Success, Digital Transformation

Nov 08, 2022 By Salesforce

These 4 Marketing Trends Are Reshaping How We Connect With Customers

We surveyed 6,000 global leaders to find out how new technologies and expectations are changing the way businesses build relationships with customers. Here are the key findings and tips for success from our newest State of Marketing report.... Read More

Marketing

Want to Build Creative Campaigns? Start With a Customer Journey Map

Oct 31, 2022 By Salesforce

Start Using Customer Journey Maps For Creative Campaigns

Discover what a customer journey map is, how to create one and why it can drive creativity.... Read More

Customer Journey, Customer Experience, Customer Engagement, Marketing

Oct 26, 2022 By Salesforce

5 Accurate Sales Forecasting Techniques for Predictable Revenue

Which sales forecasting techniques set sales teams up for accurate data and steady revenue? Before you plan, take this advice. ... Read More

Sales

Oct 24, 2022 By Matt Freedman

AMP, Mecca and R.M. Williams Speed to Value With Fast Tech Implementation

Every day matters for IT leaders when they’re managing technology implementations. Learn how R.M. Williams, AMP and Mecca are realising business outcomes faster.... Read More

Digital Transformation

Oct 18, 2022 By Salesforce

HCF, hummgroup, Commonwealth Bank And Riparide Talk Sustaining Digital Transformation [Innovation Circle 2022]

How can IT leaders keep driving innovation during times of uncertainty? Leaders like HCF and Commonwealth Bank shared insights at this year’s Innovation Circle 2022.... Read More

Platform

Oct 13, 2022 By Salesforce

New research: Customer service trends include automation and C-suite representation

Our 5th edition of the State of Service Report surveyed 8,000 customer service professionals all over the world. Here’s what we found in Australia and New Zealand, including how service organisations are managing the need to do more with less. Previous years saw service organisations rushing to... Read More

Service, Customer Service, Customer Satisfaction, Customer Experience, Future of Work, Digital Transformation

Oct 12, 2022 By Adrian Towsey

Introducing the Small to Medium Business Efficiency Toolkit

How can small to medium businesses cut costs, save time and make faster decisions? 9 Trailblazers in Australia and New Zealand told us how — and we’ve gathered the answers in a new Efficiency Toolkit.... Read More

Small Business, SMB Digital Marketing, Sales, Digital Business, Digital Transformation

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