Feature

Oct 05, 2021 By Salesforce

Hyper-personalisation Made Easy With Salesforce and MuleSoft

With clicks, not code, MuleSoft can integrate applications and legacy systems into Salesforce CRM to create a single source of truth.... Read More

Personalization, CRM, IT, Customer Experience, Customer Engagement

Sep 28, 2021 By Pardha Sardhi K

How to Build an Integrated Real Estate CRM for Tenant Management

Here’s how you can use Salesforce to build an integrated real estate CRM for tenant management in five steps.... Read More

CRM, Digital Transformation, Marketing Automation, Pardot, Sales Cloud, Artificial Intelligence, Work.com

Sep 27, 2021 By Sonny Santos

5 Ways a CRM Can Help Financial Services Close the Personalisation Gap

Digital technologies such as CRM for financial services are key to creating personalised experiences in banking and insurance. ... Read More

CRM, Financial Services, Personalization, Customer Engagement

Sep 21, 2021 By Ian Douglas

4 Ways To Ensure Your Experience Metrics Stay Customer-Centric

It’s time to expand experience KPIs. Learn how to get the most value from your CRM with four customer-centric tips for measuring success. ... Read More

Service, CRM, Service Cloud, Customer Engagement, Customer Satisfaction, Customer Experience

Sep 15, 2021 By Amanda Lane

The Winter ’22 Release Preview Is Here

The Winter ’22 Release preview connects customers, employees, and partners with the conversations, apps, and data that powers their work. ... Read More

IT, CRM, CIO, Seasonal Release

Sep 07, 2021 By Mai Le

Customers Want Connected Experiences, Data Integration Will Give It to Them

Ready to grow? MuleSoft uses APIs to work with Salesforce, Slack, Tableau, and more to create the connected experiences you want — fast.... Read More

Data Management, Customer Engagement, Customer Experience, CRM

Sep 06, 2021 By Divisha Gupta

The State of CRM Reveals Top Asia-Pacific Trends and Opportunities

Here’s how teams in the APAC region use CRM, the key challenges they face, and opportunities for businesses to maximise their use of CRM.... Read More

CRM, Research, Customer Engagement, Thought Leadership

Aug 18, 2021 By Gerald Tjan

How SMEs Can Achieve Business Growth With One Unified CRM

Digital transformation is key to post-pandemic business growth. Salesforce and the Singapore Business Federation show small businesses how.... Read More

Small Business, Digital Transformation, CRM

Jun 09, 2021 By Salesforce

CRM 101: A Guide for Marketers

CRM software is proving a critical tool for marketers to deliver tailored campaigns with proven ROI. Learn more about how CRM helps marketers.... Read More

CRM, Marketing, Marketing Automation, Marketing Cloud, Customer Engagement