Russell Fisher, Head of Customer and Digital Strategy, shares how Zurich UK is more relevant and connected to customers by taking a personal approach...
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Customer Experience is the new driver for competitiveness. With that in mind, I’ve been looking at how Santa could build an amazing customer obsessed operation...
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This article will focus on social platforms like Facebook, Twitter, and Snapchat, and will explain how to get more engagement based on methods that have been proven, statistically, to work...
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Airlines can significantly benefit from Artificial Intelligence (AI) in order to optimise B2B sales win rates, provide better B2C marketing and improve staff efficiency...
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Disruptive brands often have to develop new ways to market their products and services. We look at the marketing tactics disruptors use to grab our attention...
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We spoke with McKinsey's Roberto Longo to find out what's going on today in digital marketing. He gave marketers three pieces of advice for 2017 and beyond...
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What is social selling? Our mini-guide to social selling will enable you to harness social media to improve sales and discover new sales opportunities...
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In the first part of our new 'Battle for the Inbox' series of email marketing best practices, we start at the important first step of defining your campaign goals...
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