Feature

Aug 25, 2021 By Mike Kostow

84% of Marketers Say Customer Expectations Are Changing Their Digital Strategy

Read the 2021 State of Marketing report to know the biggest priorities and challenges that will shape marketing in 2021 and beyond.... Read More

Marketing, Research, Thought Leadership, Future of Work, Digital Transformation, Account-Based Marketing, Data Management

Feb 24, 2021 By Mark Abramowitz

Customer Effort Score Cracks the Top 5 Most-Measured Service Metrics

Service professionals are measuring how much work it takes for a customer to get the information they need from their brand.... Read More

Service, Service Cloud, Research, Customer Engagement

Feb 19, 2021 By Taylor Price

New Research: Is CRM the Secret to Connecting Your Business Silos?

Salesforce partnered with Forrester Consulting to evaluate the use of CRM systems across a wide range of industries.... Read More

360 Perspectives, Research, CEO, CRM, Customer Engagement, Thought Leadership

Feb 10, 2021 By Salesforce India

Infographic: What Customer Connection Means Now

More customers believe a company’s trustworthiness matters more now than a year ago. Here's what companies can do to build trust with customers.... Read More

Research, Customer Engagement, Customer Experience

Dec 14, 2020 By Mark Abramowitz

7,000+ Service Pros Reveal Insights for Your Next Chapter on Customer Service

Every business leader can agree the stakes have never been higher to build trust and maintain customer loyalty. Ninety percent of customers say how a company acts during a crisis demonstrates its trustworthiness. Customer service has taken centre stage as companies build trust and drive loyalty... Read More

Customer Experience, Research, Service, Service Cloud, Future of Work

Oct 05, 2020 By Doug Camplejohn

4 Sales Trends Changing the Way You Work in 2020

The fourth edition of the State of Sales report captures insights from nearly 6,000 sales professionals worldwide about recovery and growth in an evolving selling landscape... Read More

Future of Work, Sales, Sales Cloud, Research

Aug 07, 2020 By Jody Farrar

What Does Salesforce Do?

Many people ask, “what does Salesforce do?” In this post, we answer some basic questions you have about our company and products. Learn about Salesforce... Read More

CRM, Customer Experience, Digital Transformation, Salesforce Ohana, Research

Jun 21, 2020 By Salesforce India

A Marketer’s Roadmap to Navigating the Next Decade of Transformation

The role of marketers has been continually changing in recent years, thanks to advances in technology, changes in customer expectations, and rapid disruption across industries and regions. Marketers’ roles have evolved to focus on real-time customer engagement, omni-channel customer service and... Read More

Research

Jun 15, 2020 By Salesforce India

The 6th State of Marketing Report Uncovers Trends to Navigate Change

Marketers have always been at the forefront of change. A few months ago, their focus was on trying to innovate and stay ahead in a new decade where every industry, region, and customer experience is being disrupted. Technologies such as artificial intelligence (AI), along with increased customer... Read More

Customer Engagement, Leading Through Change, Marketing, Industry Report, Research