Feature

Jul 20, 2020 By Jesse Sostrin

Stop Taking Adversity So Personally

There’s a lot of talk about resilience out there these days. Resilience is among the most essential leadership traits required to bounce back from crisis. It all begins with a crucial mindset shift followed by these two strategies... Read More

Future of Work, CEO, Leading Through Change, Leadership, Thought Leadership

May 18, 2020 By Ari Bendersky

Dr. David Agus: Why Companies Should Consider a Chief Health Officer

The renowned doctor discusses the importance of this new role and exactly what it should entail. Last week, Dr. David Agus, one of the world’s leading physicians, shared his excitement about the effective clinical trials at the University of Oxford in England of a new drug to fight the spread of... Read More

Future of Work, Salesforce Ohana, Leadership, Leading Through Change, Leadership Insights, Work.com

May 18, 2020 By Peter Schwartz

4 Possible Pandemic Outcomes Every Company Needs to Consider

Will companies, governments, and health organisations collaborate effectively to end the pandemic sooner than expected? Or will countries self-isolate as the virus mutates, leading to an uptick in deaths, social unrest, and economic freefall? At this point, either of these scenarios could occur.... Read More

Future of Work, CEO, Leading Through Change, Leadership

Apr 30, 2020 By Andrew Albert

Deploy a Crisis Response App to Support Your Workforce and Business Continuity

Over the last month, business practices have changed around the world. Routines are no longer the same, and we’re figuring out where to focus and how to pivot based on changing data and operational considerations. Yet, it’s awe-inspiring to see individuals and teams, all across the world, finding... Read More

Customer Engagement, IT, AppExchange, Apps, Leadership, Leading Through Change

Apr 27, 2020 By Laura Woods

Video: An Overview of the New Programs We've Rolled Out, Responding to the Pandemic

Today, Salesforce Senior Vice President of Employee Marketing and Engagement Jody Kohner provides a lens into the rapid changes taking place at our company as Salesforce adapts to life and work during a pandemic. Guided by the desire to ramp up communication and to provide radical transparency for... Read More

Business as a Platform for Change, Leading Through Change, Leadership, Corporate Culture

Mar 31, 2020 By Heidi Robbins

How to Communicate With Customers During Times of Crisis

Whether it’s a global issue like COVID-19 or a local emergency, businesses must have a crisis communication plan in place for their customers. This goes beyond minor adjustments to marketing messages. The plan must extend to customer service teams, your website, social channels, customer-facing... Read More

Customer Engagement, Customer Service, Marketing, Best Practices, Leadership, Thought Leadership, Leading Through Change

Mar 31, 2020 By Stephanie Buscemi

Helping Business Manage Through Crisis

In this time of tremendous global challenge and continued business transformation, we’ve created Leading Through Change, a series for both senior executives, small business leaders, and those in between. Our goals are simple: 1. to provide thought leadership, tips, and resources from Salesforce and... Read More

Business as a Platform for Change, CEO, Collaboration, Customer Experience, Leadership, Strategy, Leading Through Change