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The 2025 Retail Holiday Planning Guide

The 2022 Holiday Planning Guide

Inflation, supply problems, and labour shortages can’t keep you down. Find out how to deliver holiday happiness and revenue all year round.

State of the Connected Customer

Discover the trends shaping the future of customer engagement in our latest report.

Salesforce Solves Series

Learn how Salesforce can help businesses of any size and industry solve today’s biggest challenges.

April 1, 2020 By Polly Sumner

How to Maintain Customer Relationships While Working Remotely

My job is to ensure every customer gets the most value out of Salesforce, but my passion is establishing and building trust. As the Chief Adoption Officer, I spend more than half my time meeting with customers all around the world. It’s that face-to-face interaction that helps me help them. On any... Read More

Digital Transformation, Leading Through Change, Sales, Sales Cloud

March 30, 2020 By Heidi Robbins

How to Communicate With Customers During Times of Crisis

Whether it’s a global issue like COVID-19 or a local emergency, businesses must have a crisis communication plan in place for their customers. This goes beyond minor adjustments to marketing messages. The plan must extend to customer service teams, your website, social channels, customer-facing... Read More

Customer Engagement, Customer Service, Marketing, Best Practices, Leadership, Thought Leadership, Leading Through Change

March 26, 2020 By Sarah Franklin

5 Things We’re Doing Now to Help Our Employees Navigate Work

The phrase "at work" has, for many of us, always meant a physical space — the office. But now companies, communities, schools, and organizations of all kinds are reconciling how to adjust to working from home. This immediate shift at this scale poses an interesting question — how do we... Read More

Collaboration, Leading Through Change, Future of Work, Corporate Culture, Salesforce Ohana

March 24, 2020 By Stephanie Buscemi

Helping Business Manage Through Crisis

In this time of tremendous global challenge and continued business transformation, we’ve created Leading Through Change, a series for both senior executives, small business leaders, and those in between. Our goals are simple: to provide thought leadership, tips, and resources from Salesforce and... Read More

Business as a Platform for Change, CEO, Collaboration, Customer Experience, Leadership, Strategy, Leading Through Change

March 16, 2020 By Marc Benioff

A Letter to Our Customers

Lire la lettre en français Together, we are facing a truly unprecedented situation. The global coronavirus pandemic is affecting all of our families, our businesses, our communities, and our way of life. During this time, I wanted to reach out and update you on how we’re approaching the situation... Read More

CEO, Future of Work

March 13, 2020 By Salesforce Canada

What Different Generations Can Teach Each Other About Customer Service

Of all the memes that captured the public’s attention in 2019, ‘OK Boomer” is probably the one companies should keep in mind as they develop their customer service teams. The meme started as a series of dismissive replies to a video on the social media platform TikTok, where an unidentified older... Read More

Customer Story, Corporate Culture

March 12, 2020 By Salesforce Canada

Common Tools (And Their Acronyms) For Marketers

Marketers have two choices: drown in the sea of terminology that reflects how their jobs have changed, or dive in and get into the swing of things. Of course, a certain degree of uncertainty or even trepidation among marketers is more than understandable. Few roles within a company have had to... Read More

CRM, Data Management

March 12, 2020 By Salesforce Canada

Skilling Up: A Fun Term For An Important Sales Task

Most of us don’t wake up thinking, “Today I’m going to be skilling up!” Similarly, skilling up probably seems too vague to be written out as an item on a to-do list. Even our managers — the people who tend to be most concerned with our professional development — are unlikely to ask, “How’s your... Read More

Learning, Sales

March 11, 2020 By Salesforce Canada

Improve Your Career Path with Education Beyond Diplomas

Advancing your education is a great way to advance your career. But what if you don't have the time, energy, or financial ability to invest in a new or another degree? Certificates and other short-term training programs take less time and cost less than pursuing a traditional degree while still... Read More

Careers, Learning

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