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The 2024 Retail Holiday Planning Guide

The 2022 Holiday Planning Guide

Inflation, supply problems, and labour shortages can’t keep you down. Find out how to deliver holiday happiness and revenue all year round.

State of the Connected Customer

Discover the trends shaping the future of customer engagement in our latest report.

Salesforce Solves Series

Learn how Salesforce can help businesses of any size and industry solve today’s biggest challenges.

April 12, 2016 By Salesforce Canada

An IQ Test For Your Email Marketing Strategy

Now before anyone gets offended, no one is saying the way Canadian small and medium-sized businesses do email marketing today is “dumb.” It’s just that the strategy, execution and results involved in what experts describe as intelligent email can help separate industry leaders from the laggards. ... Read More

Small Business

April 11, 2016 By Danny Wong

10 Questions Great Salespeople Want Their Prospects to Ask

The more informed the customer, the better the sale. These 10 questions help ensure the right fit between customer and company.... Read More

Sales

April 8, 2016 By Salesforce Canada

3 Mobile Marketing Lessons SMBs Can Learn From Game Developers

Many SMBs may not need to be convinced about the “why” of mobile marketing, but get caught up with difficulties around the “how” instead. That’s where it may make sense to take a second look at all those mobile game developers.... Read More

Small Business

April 6, 2016 By Ronell Smith

4 Things the Best Salespeople (in the Digital Age) Do Immediately Following a Sale

The saleperson's job doesn't end when the offer is signed. Now your actions can take your relationship with your new customer to the next level. Here's what to do.... Read More

Sales Strategies

April 4, 2016 By Kelsey Jones

How to Turn Instagram Likes Into Sales

It doesn't matter if you have ten followers or ten thousand: These tips will help ensure your Instagram engagement benefits your bottom line.... Read More

Social Media

April 1, 2016 By Salesforce Canada

Three reasons why CRM and Cloud Computing are Critical to Your Business Growth

For small and medium-sized businesses, determining customer service success is even more straightforward: when customers are truly dissatisfied, they simply don’t come back.... Read More

Cloud

March 31, 2016 By Salesforce Canada

How To Design An Action-Oriented Sales And Marketing Meeting

Meetings of any kind should largely be about providing direction, making decisions and ensuring everyone understands what’s most important. They are a filtering process. And that’s never more important when marketing and sales teams sit down together at the same time. ... Read More

Sales Cloud

March 30, 2016 By Salesforce Canada

How to Tell a Better Story and Increase Conversions

Help your content stand out. Use these three literary devices to improve your writing and guide readers through your content.... Read More

Customer Service

March 29, 2016 By Salesforce Canada

6 Tactics For Better Storytelling In Sales Decks

Even before you dim the lights or stand in front of the screen, you may notice your customer or prospect’s body language start to change once it’s time to walk through a slide presentation. Some people settle back in their chairs. Others may start casting furtive glances at their smartphones. ... Read More

Sales Cloud

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