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The 2024 Retail Holiday Planning Guide

The 2022 Holiday Planning Guide

Inflation, supply problems, and labour shortages can’t keep you down. Find out how to deliver holiday happiness and revenue all year round.

State of the Connected Customer

Discover the trends shaping the future of customer engagement in our latest report.

Salesforce Solves Series

Learn how Salesforce can help businesses of any size and industry solve today’s biggest challenges.

April 27, 2016 By Salesforce Canada

How to Write Powerful Headlines that Demand Attention

You know your headline is important. But how do you write it? This infographic shares best practices and tips on how to create a great headline.... Read More

Marketing

April 26, 2016 By Salesforce Canada

10 Steps To Staying Ahead Of Tech Trends

There’s a lot less risk in being a “fast follower” of tech trends versus being an early adopter. Yet the chance that those tools will become commonplace in your industry — and possibly become part of your customer’s standard expectation — means lagging tech trends can pose the greatest risk of all. ... Read More

Cloud

April 25, 2016 By Danny Wong

How to Segment Your Sales Funnel And Close More Opportunities

Segmentation and personalization in sales is imperative for success. This article tells you how to do both.... Read More

Sales

April 21, 2016 By Salesforce Canada

The Path To Customer Experience Transformation Starts Here

The role of marketing is very clear: generate awareness and demand for a company’s products and service. The role of customer service is equally clear: ensure customers are happy with what they’ve bought and resolve any questions or problems. ... Read More

Marketing Cloud

April 20, 2016 By Salesforce Canada

How Hey Whipple Translates to Better Marketing and Sales Strategies

Hey Whipple, Squeeze This! is required reading for some marketing students. Read on to learn how a few of its principles can be applied to sales, too.... Read More

Strategy

April 19, 2016 By Salesforce Canada

7 Data Storytelling Techniques Any Sales Rep Can Master

A pie chart will not close many deals. Bar graphs may elicit a yawn from customers and prospects. Handfuls of stats sprinkled through a pitch deck may simply look tacked-on. This is not the way you tell a compelling story with data. ... Read More

Sales Cloud

April 18, 2016 By Jessica Bennett

How to Find Sensational Salespeople in Non-Sales Careers

When you're looking for your next salesperson, think outside the box. Consider these traits, and other jobs that share them, when you're checking resumes.... Read More

Sales

April 15, 2016 By Salesforce Canada

The Fastest Way To Achieve Real-Time Channel Orchestration

Marketing experts tout the merits of “channel orchestration” - an approach to marketing that focuses not on delivering standalone campaigns but instead on optimizing a set of related cross-channel interactions, that when added together make up an individualized customer experience." ... Read More

Marketing Cloud