360 PERSPECTIVES

How To Connect Silos
and Put Customers First

Jul 17, 2013 By Anthony Iannarino

How Your Sales Force Can Stop Competing On Price

There is so much confusion around the difference between price and value. Here is a simple example. My hometown Columbus, Ohio birthed the Wendy’s fast food restaurant chain. Wendy’s offers what they describe as a “value” menu. A single cheeseburger can be purchased for as little as $.99, and so... Read More

Sales, Small Business

Jul 17, 2013 By Kevin Baldacci

5 Reasons Why the Social Customer is Today’s Undeniable Authority

The dawn of the digital age and the explosive growth of social media has evolved the buying cycle. With it came the rise of a new customer—one that has been known to shake up even the most respected brands. Today, we know this new entity of business as none other than the “Social Customer.” The... Read More

Desk.com, Service

Jul 17, 2013 By Russ Henneberry

Advice for Young Salespeople from 9 Sales Veterans

Much has changed in the sales game over the years, and much has stayed the same. We asked these sales veterans for tips for the young salesperson. Questioning and listening skills are vital. Close behind that would be pricing integrity. A young salesperson can learn a lot from veteran salespeople... Read More

Sales Cloud, Small Business

Jul 17, 2013 By Marc Benioff

Marc Benioff: A Brand is Not Just a Logo - It's Your Most Important Asset

For all of you entrepreneurs out there, here is CEO Marc Benioff's account of the salesforce.com branding exercise that led them to grow from start-up to the company we are now. This is an excerpt from Marc Benioff's book "Behind the Cloud." When starting any... Read More

Featured, Marketing, Small Business

Jul 16, 2013 By Tim McDonald

5 Social Media Tips from a HuffPost Live Community Manager

In my experience working as community manager of HuffPost Live and the lessons I’ve learned from launching a new community, I know it’s about the people. That may sound idealistic, but it actually works. Here are five tips to building a community that I’ve found successful and will work whether... Read More

Community, Marketing

Jul 16, 2013 By Anna Eschenburg

3 Key Sales Takeaways from Daniel Pink

Sales has changed more in the last ten years than in the previous hundred. The traditional sales tactics simply no longer work in our digital age. That's why we were thrilled to host New York Times best-selling author Daniel Pink to share insights from his latest book, To Sell is... Read More

Sales, Small Business

Jul 16, 2013 By Laura Fagan

4 Critical Lessons Comcast Learned From Taking Their Sales Mobile

Comcast Business was ready to use a mobile application to change the way they were connecting employees and customers. Together with Salesforce Platinum Partner Acumen Solutions, Comcast Business built the iPad app SMB 360, using Salesforce Platform. Released in November 2012, SMB 360 allows... Read More

Mobile, Platform

Jul 16, 2013 By Victor Haseman

Must Watch: 3 New Stories of Customer Company Transformation

What do diamonds, energy and electronics have in common? They are at the center of the business models of three Salesforce.com customers that use our products and platform to connect their customers, employees, partners, and even products in revolutionary ways. Over the past few months, our film... Read More

Customer Story

Jul 16, 2013 By Walter Rogers

Ask These Sales Questions and Boost Your Performance

Experienced sales professionals already know that asking questions is the best way to uncover customer needs. However, you can be good at asking questions and still never be highly successful, and here is why: A lot of sales professionals only ask questions so they can steer the customer to... Read More

Sales, Small Business

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How To Create a Customer-Centric Experience

The New Rules of Customer Engagement: Key Trends From Global Research

Salesforce.com

360 PERSPECTIVES

How To Connect Silos
and Put Customers First

How Your Sales Force Can Stop Competing On Price

5 Reasons Why the Social Customer is Today’s Undeniable Authority

Advice for Young Salespeople from 9 Sales Veterans

Marc Benioff: A Brand is Not Just a Logo - It's Your Most Important Asset

5 Social Media Tips from a HuffPost Live Community Manager

3 Key Sales Takeaways from Daniel Pink

4 Critical Lessons Comcast Learned From Taking Their Sales Mobile

Must Watch: 3 New Stories of Customer Company Transformation

Ask These Sales Questions and Boost Your Performance

Most Popular Stories

CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

Americas

Europe, Middle East, and Africa

Asia Pacific

Salesforce.com

360 PERSPECTIVES

How To Connect Silos and Put Customers First

Most Popular Stories

CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

Americas

Europe, Middle East, and Africa

Asia Pacific

How To Connect Silos
and Put Customers First