360 PERSPECTIVES

How To Connect Silos
and Put Customers First

Oct 29, 2013 By Karthik Chakkarapani

How to Embrace Open Innovation with Salesforce

In today’s social and digital world employees, customers & partners are more connected than ever & are becoming self-organizing hyper connected knowledge networks. Companies need to tap into these networks & engaging them at scale to drive business transformation & innovation to... Read More

Cloud, Dreamforce

Oct 29, 2013 By Rick Barsotti

5 Sales Alignment Tips For Your Business

Technology is amazing, but underneath all the microchips we’re all still human. We need to communicate with each other in order to get things done. Figuring out an efficient, affordable way to do that is one of the most vexing challenges small and medium-sized businesses face. Especially if you... Read More

Sales, Small Business

Oct 29, 2013 By Joanne Black

Sales Cold Call or Root Canal: Which Would You Choose?

A sales call is either cold or hot, but never “warm.” Do you subscribe to the “warm call” fantasy? The most recent version goes like this: You’ve researched prospects on social media, identified trigger events, gathered information from social intelligence, and checked their websites... Read More

Sales, Small Business

Oct 29, 2013 By Matt Heinz

4 Reasons Attending Events in Person is Still So Important

I’m getting pumped up for next month’s Dreamforce. If you do anything remotely connected to cloud computing, it’s a must-attend event (and if you don’t have your registration yet, there are options including free Expo passes here). There are many reasons why this trip is a good use of my... Read More

Dreamforce

Oct 29, 2013 By Matt Wesson

What is Marketing Automation?

As marketing automation continues to rise in popularity, it may seem like just another tool to tack onto a growing list. Marketers and sales reps alike have spent the last few years obsessively collecting as many new technologies as they can fit into their browser's bookmark bar. These new... Read More

Marketing, Sales, Sales Cloud

Oct 29, 2013 By Andy Paul

Effective Sales Follow-up: Is It Art or Attitude?

Recently I read a blog article about the Art of the Follow-up. I liked the general premise put forward by the author, namely that there are skills we can all learn that will improve the effectiveness of our sales follow-up efforts. Unfortunately, the author put the cart before the... Read More

Sales, Small Business

Oct 28, 2013 By Matt Wesson

10 Types of Scary Sales Leads [INFOGRAPHIC]

It’s nearly Halloween time again, and the country is gearing up to celebrate all things spooky and frightening. While this autumn ritual is usually exclusive to scary costumes and decorations, experienced sales reps know that there is often a more frightening (or frustrating) aspect to their day:... Read More

Featured, Sales, Small Business

Oct 28, 2013 By Christopher S. Penn

The Relative Importance of Vanity Metrics

At Dreamforce this year, we'll be discussing the topic of "From Likes to Leads", in which we examine traditional social media metrics and ROI, then look at more thorough ways to measure beyond just Likes and equivalent behaviors. That said, it's time to disabuse a misperception... Read More

Dreamforce, Featured, Marketing, Small Business

Oct 28, 2013 By Tom Martin

How To Close More B2B Invisible Sales Leads With Aikido Selling

Great Content Marketing is the key to finding and winning the invisible sale. So it’s no wonder content marketing agencies and consultants are quick to sing the praises of this new technique. But there is a dirty little secret that everyone is ignoring. And that secret is negatively affecting... Read More

Featured, Sales, Small Business

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How To Create a Customer-Centric Experience

The New Rules of Customer Engagement: Key Trends From Global Research

Salesforce.com

360 PERSPECTIVES

How To Connect Silos
and Put Customers First

How to Embrace Open Innovation with Salesforce

5 Sales Alignment Tips For Your Business

Sales Cold Call or Root Canal: Which Would You Choose?

4 Reasons Attending Events in Person is Still So Important

What is Marketing Automation?

Effective Sales Follow-up: Is It Art or Attitude?

10 Types of Scary Sales Leads [INFOGRAPHIC]

The Relative Importance of Vanity Metrics

How To Close More B2B Invisible Sales Leads With Aikido Selling

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CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

Americas

Europe, Middle East, and Africa

Asia Pacific

Salesforce.com

360 PERSPECTIVES

How To Connect Silos and Put Customers First

Most Popular Stories

CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

Americas

Europe, Middle East, and Africa

Asia Pacific

How To Connect Silos
and Put Customers First