360 PERSPECTIVES

How To Connect Silos
and Put Customers First

Feb 05, 2014 By Matt Wesson

5 Experts On What Makes a Great Sales Manager

Leading a team and doing it well is a tall order, and even taller when it comes to sales. You've probably seen it before. In a discipline that has long prized top performers, the best individuals often get tapped for management roles and are at a loss of how to manage effectively. It's... Read More

Sales

Feb 05, 2014 By Brett Colbert

Why Agile IT is Not an Oxymoron

Agile businesses are faced with a problem: Every business is trying to move faster Almost every facet of business relies on IT Corporate IT is notoriously slow Having been in IT for the last 20+ years, it is definitely painful to write the last line bullet point. Being IT professionals,... Read More

Cloud, Featured, Mobile

Feb 04, 2014 By Lauren Esposito

QR Codes and Mobile Landing Pages for List Building & Engagement

By now most marketers who have experimented with QR codes realize that these 2D barcodes are not going to be the "next big thing" that sends consumers running to scan everything in sight. To be sure, the novelty of QR codes has largely worn off, and that's a good thing. Now QR codes are... Read More

Marketing, Digital Marketing, Mobile Marketing

Feb 04, 2014 By Jessica Chan

3 Award-Winning Brands On How to Get Started with Salesforce

At Dreamforce ‘13, we launched the first annual Sales Surfboard Awards program, recognizing 18 customers who had the most outstanding stories of innovation and sales success. Our three overall award winners were: Best Overall Enterprise Business: Netapp Jane Vaillancourt, VP WW... Read More

Dreamforce, Sales

Feb 04, 2014 By Scott Hirsch

5 Ways a Customer Community Gives Your Sales Team an Edge

The last decade has seen tremendous advances in how companies market to and transact with customers in an increasingly digital world. However, other than advances in CRM and marketing automation, not much has changed in how sales people learn about and interact with prospects. The time is right... Read More

Community, Sales

Feb 04, 2014 By Jeff Toister

5 Signs Your Customer Service Survey Is Missing The Point

Customers are getting tired of surveys. A 2010 study by Vovici revealed that Americans are inundated with over 7 billion survey requests per year. That’s nearly 23 survey requests for every American. (Ironically, I encountered a pop-up survey request when I went to the US Census Bureau website to... Read More

Customer Service

Feb 03, 2014 By Jeffrey Rohrs

Hashtags Displace URLs in Super Bowl XLVIII (And Why I Think Google Won the #AdBowl)

This article was originally published on the ExactTarget Marketing Cloud Blog. As I write this, I'm now over three hours removed from the end of Super Bowl XLVIII, and I'm still on hold with the NFL to find out how I get refunded for the time I spent watching that game. Granted, if... Read More

Marketing, Marketing Cloud

Feb 03, 2014 By Matt Wesson

The Big Game: Highlights for Marketers

After last year's massive social media win by Oreo, all eyes were on this year's big game to see which brands would have a break out social media performance. While the real-time marketing magic of last year's game was missing, several brands used a well executed strategy to make a... Read More

Marketing

Feb 03, 2014 By Laura Fagan

Adam Bryant: 4 Big Tips for Creating an Innovative Company Culture

Innovation is a word that gets thrown around a lot in today’s business landscape. It can mean a lot of different things in a variety of contexts. But the fact of the matter is if a company is going to innovate, they must first get the culture right. Adam Bryant, who has interviewed more than 200... Read More

Featured, Sales, Small Business

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360 PERSPECTIVES

How To Connect Silos
and Put Customers First

5 Experts On What Makes a Great Sales Manager

Why Agile IT is Not an Oxymoron

QR Codes and Mobile Landing Pages for List Building & Engagement

3 Award-Winning Brands On How to Get Started with Salesforce

5 Ways a Customer Community Gives Your Sales Team an Edge

5 Signs Your Customer Service Survey Is Missing The Point

Hashtags Displace URLs in Super Bowl XLVIII (And Why I Think Google Won the #AdBowl)

The Big Game: Highlights for Marketers

Adam Bryant: 4 Big Tips for Creating an Innovative Company Culture

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CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

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Salesforce.com

360 PERSPECTIVES

How To Connect Silos and Put Customers First

Most Popular Stories

CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

Americas

Europe, Middle East, and Africa

Asia Pacific

How To Connect Silos
and Put Customers First