360 PERSPECTIVES

How To Connect Silos
and Put Customers First

Apr 01, 2014 By Kyle Lacy

The Five Expectations for the #NewCMO - Joint @Deloitte Research

No two CMOs are alike in how they drive innovation and growth. I've seen fellow CMOs disrupt, solve problems, and dismantle silos in a number of ways, all with the end goal of answering the changing consumer demands and increased technology needs that shape our digital landscape. But among all the... Read More

Marketing, Digital Marketing, Analytics

Mar 31, 2014 By Campbell McDermid

3 “Fat Dads On Bikes” Embark on the Ultimate Charity Bike Ride

Have you ever had one of those mornings after the night before, when you realise you and your mates decided to agree on something “extra” ordinary like cycle to Marrakech? I guess this could make sense if you lived in Casablanca or even in Madrid, but Scotland... Now that’s just either bravado or... Read More

Featured, News

Mar 31, 2014 By Laura Fagan

4 Best Practices for Building the HR Apps Your Employees Want

The world is more connected than ever before. Mobile and social applications have changed the way people go about their daily activities. Guess what? Employees now have expectations that the same experience they have with technology in their personal lives will be replicated at work. This shift... Read More

IT, Mobile, Platform

Mar 31, 2014 By Michael Litt

How to Get Quality Leads with Video and Salesforce Workflows

There is room in any organization for better alignment between marketing and sales, and videos happen to make it incredibly easy to create a more unified outbound message. While your marketing team might be responsible for producing creative video campaigns, it’s important that you are sharing... Read More

Marketing, Sales

Mar 31, 2014 By Donal Daly

Sales Tips: The Problem with Commitment

Earlier this month I had the pleasure of speaking at a conference for one of our partners. My presentation,“So, you have a $500,000 sales forecast?” was essentially a story about the impact that good sales process design, planning, automation, and measurement can have on revenue... Read More

Sales

Mar 31, 2014 By Stu Heinecke

7 Can’t-Miss Ways to Break Through to CEOs

A good friend of mine recently confided that she was excited about an executive sales job she was interviewing for, but the prospect of cold calling on CEOs was causing her a great deal of worry. I had just the opposite reaction. “I love cold calling on CEOs,” I... Read More

Sales

Mar 31, 2014 By Amanda Nelson

12 Things to Stop Doing Manually with Salesforce

With the Salesforce1 AppExchange, there truly is an app for almost any task in Salesforce. Save yourself and your team time by saying no to manual updates and processes, and yes to automation. Click through for apps you can download and put to work for you today. 1. Everything. (Seriously.) 2.... Read More

Cloud, Featured, IT

Mar 31, 2014 By Jen Ribble

Happy 10th Birthday, Gmail!

2014 has already been a year of fascinating milestones for digital marketers. Earlier this month, we celebrated the 25th anniversary of the World Wide Web -- the foundation that makes our connected world possible. Facebook and Twitter both celebrated birthdays this spring, reminding us how the... Read More

Marketing, Email Marketing, Industry Report

Mar 28, 2014 By John Cousineau

3 Ways to Jump-Start B2B Sales Productivity

Jon Vander Ark of McKinsey is the co-author of Sales Growth. As a summary of their findings, Vander Ark and his co-authors recently suggested in the Harvard Business Review that CEOs Need to Get Serious About Sales by: Making sales success a cross-functional team sport. Building a... Read More

Sales

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How To Create a Customer-Centric Experience

The New Rules of Customer Engagement: Key Trends From Global Research

Salesforce.com

360 PERSPECTIVES

How To Connect Silos
and Put Customers First

The Five Expectations for the #NewCMO - Joint @Deloitte Research

3 “Fat Dads On Bikes” Embark on the Ultimate Charity Bike Ride

4 Best Practices for Building the HR Apps Your Employees Want

How to Get Quality Leads with Video and Salesforce Workflows

Sales Tips: The Problem with Commitment

7 Can’t-Miss Ways to Break Through to CEOs

12 Things to Stop Doing Manually with Salesforce

Happy 10th Birthday, Gmail!

3 Ways to Jump-Start B2B Sales Productivity

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CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

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Europe, Middle East, and Africa

Asia Pacific

Salesforce.com

360 PERSPECTIVES

How To Connect Silos and Put Customers First

Most Popular Stories

CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

Americas

Europe, Middle East, and Africa

Asia Pacific

How To Connect Silos
and Put Customers First