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There is no doubt that digital has changed the financial customer. Digital technology has altered the traditional relationship between a financial institution and its customers, creating a multi-channel experience where the customer is completely in control. Consumers have migrated to managing all of their interactions online, and financial service companies must adapt and pivot to remain relevant today. 

The challenge here is that this shift in customer expectations opens up the opportunity to lose customers to companies without a history of banking at all. Almost half of consumers would consider banking with a company like Google, Amazon, or Apple, all of which have been known for shaping today’s digital world.       

Last week, John Hatfield, First VP and Director of Marketing for Chemical Bank, joined us in a webinar to discuss the company’s response to customers that expect a digital experience. Check out the Salesforce Marketing Webinar Series on demand webinar recording How Chemical Bank Transforms Customer Journeys with Marketing Cloud to learn more about how Chemical Bank transforms their customer journeys using Marketing Cloud.

The Salesforce Marketing Webinar Series is packed with content from world-class marketing leaders sharing their secrets to success! Check out upcoming and recorded webcasts designed to inspire and demonstrate digital marketing genius.