Get your FREE 30-day trial.Please complete all fields.
Scott Edinger
Companies like ATandT, Lenovo, and The Los Angeles Times, hire Scott Edinger to work with their senior leaders. He is recognized as an expert in helping organizations achieve top and bottom line growth. Scott’s recent book The Hidden Leader is a Washington Post Bestseller, and was selected as one of the best business books of 2015. He is also co-author of The Inspiring Leader: Unlocking the Secrets of How Extraordinary Leaders Motivate (McGraw-Hill 2009), and the Harvard Business Review article Making Yourself Indispensable, called by HBR a “classic in the making.” Scott is also a regular contributor to Forbes and the Harvard Business Review.
Are your sales predictions based on a data-driven forecast? Or are they more a reflection of your ideal or desired outcome?
Let me give you an example from my own experience on how "wish-casts" tend to play out. At a recent meeting at a Fortune 500 firm, the company's CEO took an...
Read More
Getting a new product or service to market is tough and there are myriad factors that impact success. Whether the new offering comes from bold innovation, cross- organizational collaboration to create new solutions, or simply next generation products and services, the product launch is a critical...
Read More
Think about it. If a sound strategy consists of the profile of your ideal client in terms of demographic and psychographic, in addition to how you are uniquely positioned to help, then it’s unequivocally true. Your salespeople are setting your company’s strategy.
I’ve led plenty of strategy...
Read More
As spending authority rises higher within organizations, the number of senior managers or executives able to sign off on significant purchases declines. But because leaders are more likely to seek the opinions of others, there’s been a proliferation in the number of people involved in the buying...
Read More
