360 PERSPECTIVES

How To Connect Silos
and Put Customers First

Sep 14, 2016 By Heike Young

Deep Work: 5 Ways to Stay Focused in a Distracted World

Does it feel harder than ever to stay on top of your job responsibilities as a marketer? Between all the emails, social channels, chats, and meetings, we're in constant communication during the work day. Communication is a good thing. But what if this immediacy and always-on culture is hindering... Read More

Marketing, Marketing Cloud

Sep 14, 2016 By Liam Doyle

Advertising Studio from Salesforce — Now With Direct Lead Automation From Facebook to Sales Cloud

Lead generation is one of the most critical components of marketing and sales operations, and unfortunately for many companies it is not performing as well as they need. According to CSO Insights, 68 percent of B2B companies are struggling with lead generation. Specifically, a recent survey... Read More

Advertising, Marketing, Marketing Cloud, News

Sep 07, 2016 By Heike Young

Is Your Near-Perfect Marketing Strategy Missing This One Easy Win?

It's small. It's old-school. It's humble. Yet it's a highly valuable piece of marketing real estate that's usually underutilized and underappreciated. I'm talking about the email signature. This small but mighty collection of pixels at the foot of every email could be the perfect tool to... Read More

Marketing, Marketing Cloud

Sep 02, 2016 By Heike Young

Marketers: Do These 5 Things in September to Prepare for the Holidays

From a marketing standpoint, prepping for the winter holidays starts months before sweater weather. But if you break up all the planning step by step, starting now, you'll be ready for Black Friday success. We've collected all the planning tips you need in our new 2016 Marketing Holiday Calendar,... Read More

Marketing, Marketing Cloud

Aug 31, 2016 By Heike Young

7 Inspirational Quotes About Content Marketing

Content marketing can be overwhelming. More and more companies are investing budgets and time in content creation, and the world of content has gotten crowded and noisy. How can marketers stand out? On this week’s episode of the Marketing Cloudcast — the marketing podcast from Salesforce — Mark... Read More

Content Marketing, Marketing, Marketing Cloud, Marketing Cloudcast

Aug 25, 2016 By Gordon Evans

4 Reasons Marketers Will Love Dreamforce '16

If you’ve ever been to Dreamforce — or if you’re planning to attend for the first time this year — you’re probably as excited for October 4–7 as we are. For four days in San Francisco, business professionals from every department and industry will be swept away in endless inspiration, fun, and... Read More

Dreamforce, Events, Marketing, Marketing Cloud

Aug 24, 2016 By Heike Young

7 Things Digital Marketers Can Learn from the Music Industry

Most marketers I know love music. Many of the big marketing conferences feature engaging musical acts, and plenty of playlists exist to increase our productivity and creativity at work. If you're like me, you're curious about the back story behind your favorite artists. How did they find their... Read More

Marketing, Marketing Cloud, Marketing Cloudcast

Aug 17, 2016 By Heike Young

Just the Facts: 5 Pearls of Marketing Wisdom Based on Data

Data is an integral part of any above-and-beyond marketing strategy. Data can spark a conversation, end an argument, and form the basis for effective marketing. Todd Lebo is partner and Chief Marketing Officer at Ascend2, a team of research and marketing professionals. Ascend2 publishes data on a... Read More

Marketing, Marketing Cloud, Marketing Cloudcast

Aug 16, 2016 By Kyle Graden

Election Spending is Dominating Digital Advertising. How Can Your Ads Compete?

In just three short months, United States citizens will vote for their next president. This will have major implications on advertising costs in the same way that Mother’s Day or any other holiday would. So there are some key tactics you should adopt to keep your ROI high during the heated... Read More

Marketing, Marketing Cloud, Social Media

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How To Create a Customer-Centric Experience

The New Rules of Customer Engagement: Key Trends From Global Research

Salesforce.com

360 PERSPECTIVES

How To Connect Silos
and Put Customers First

Deep Work: 5 Ways to Stay Focused in a Distracted World

Advertising Studio from Salesforce — Now With Direct Lead Automation From Facebook to Sales Cloud

Is Your Near-Perfect Marketing Strategy Missing This One Easy Win?

Marketers: Do These 5 Things in September to Prepare for the Holidays

7 Inspirational Quotes About Content Marketing

4 Reasons Marketers Will Love Dreamforce '16

7 Things Digital Marketers Can Learn from the Music Industry

Just the Facts: 5 Pearls of Marketing Wisdom Based on Data

Election Spending is Dominating Digital Advertising. How Can Your Ads Compete?

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New Rules of Customer Engagement: Key Trends From Global Research

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Salesforce.com

360 PERSPECTIVES

How To Connect Silos and Put Customers First

Most Popular Stories

CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

Americas

Europe, Middle East, and Africa

Asia Pacific

How To Connect Silos
and Put Customers First