360 PERSPECTIVES

How To Connect Silos
and Put Customers First

Feb 26, 2014 By Lisa Hammitt

Healthcare Communities: The Power of Patient Engagement

Consider the experience of Rob Long, a veteran writer and sitcom producer, as described in his weekly radio commentary on KCRW a few years ago: Two weeks ago, I found myself in the office of a hematologist — which is a word they use because the other word is “oncologist” — and he was giving me... Read More

Cloud, Featured

Feb 26, 2014 By Becca Krass

6 Sales Incentive Strategies that Will Delight Your Finance Team

Incentives motivate behaviors. Hungry sales reps play to win and learn quickly how to game the plan. Smart business leaders strive to deliver smart incentive plans to motivate the right behaviors throughout an organization rather than fighting against the tide.Chris Cabrera, CEO of Xactly,... Read More

Featured, IT, Sales

Feb 25, 2014 By Heike Young

2014 Mobile Behavior Report Reveals Key Findings on Usage, Apps, Downloads and More

What if you could spend time with each of your customers for a day and take notes on their mobile behavior for yourself? The sites they visit, the apps they download (or choose not to download), the mobile emails they decide to open, and even the brands they engage with on social media? The truth... Read More

Featured, Marketing

Feb 25, 2014 By Ian Adams

You Probably Have This Problem On Sales Calls (But Don't Even Know It)

While on a sales call, I thought to myself, this guy has a real problem and probably doesn't even know it. But who am I to interrupt the sales call and tell him how to do his job? So rather than interrupt him, I figured my observation would be of greater benefit to you. Your Hidden Problem on... Read More

Featured, Sales

Feb 24, 2014 By Claire Loesel

Helpful Insights on Building the 360-Degree View of Your Customers

Customers today share tons of personal data as they engage with an organization through an increasing number of channels and applications. This means that behind every Tweet, every ride-share request, and every other interaction, there is a customer who expects a personalized, unified experience,... Read More

Featured, Customer Service

Feb 24, 2014 By Stu Heinecke

10 Secrets to Getting Your Calls Returned

Salespeople have a love-hate relationship with voicemail, tilted heavily toward the negative. While it is convenient to have a machine reliably answer incoming calls at any hour of the day, leaving your messages with a cold, computer-driven device can be daunting. Particularly since many people... Read More

Featured, Sales

Feb 21, 2014 By Daniel Glickman

Why Marketing Videos Skyrocket Landing Page Conversions

If you’re following the Salesforce.com blog, then most likely you are either an executive or a marketing manager of your company… and as one, you are in charge of incoming leads. And what’s more “sexy” to attract leads than with a focused landing page? Your landing page isn’t there just for... Read More

Featured, Marketing

Feb 21, 2014 By Laura Fagan

4 Reasons Why It's Faster to Build Apps on the Salesforce1 Platform

No matter their size or industry, every company can be, and will need to be, a software company. Why is this? Because now more than ever, non-tech companies have the power to innovate and differentiate their brand by building custom applications. The faster they can add value with software, the... Read More

Featured, IT, Mobile, Platform

Feb 20, 2014 By David Hecht

6 Ways to Build a Lead Machine with Salesforce

Managing inbound leads is one of the areas where Salesforce shines brightest. But for small and medium businesses (SMBs), sometimes all the options and marketing software add-ons can seem overwhelming -- too much money or too much work for your small team. The good news is that you can build your... Read More

Featured, Sales, Small Business

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How To Create a Customer-Centric Experience

The New Rules of Customer Engagement: Key Trends From Global Research

Salesforce.com

360 PERSPECTIVES

How To Connect Silos
and Put Customers First

Healthcare Communities: The Power of Patient Engagement

6 Sales Incentive Strategies that Will Delight Your Finance Team

2014 Mobile Behavior Report Reveals Key Findings on Usage, Apps, Downloads and More

You Probably Have This Problem On Sales Calls (But Don't Even Know It)

Helpful Insights on Building the 360-Degree View of Your Customers

10 Secrets to Getting Your Calls Returned

Why Marketing Videos Skyrocket Landing Page Conversions

4 Reasons Why It's Faster to Build Apps on the Salesforce1 Platform

6 Ways to Build a Lead Machine with Salesforce

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CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

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Europe, Middle East, and Africa

Asia Pacific

Salesforce.com

360 PERSPECTIVES

How To Connect Silos and Put Customers First

Most Popular Stories

CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

Americas

Europe, Middle East, and Africa

Asia Pacific

How To Connect Silos
and Put Customers First