360 PERSPECTIVES

How To Connect Silos
and Put Customers First

Apr 28, 2016 By Kelly Simon

ExactTarget Connections is now Salesforce Connections

In 2013, Salesforce acquired ExactTarget's industry-leading marketing automation and email campaign management capabilities to deliver a comprehensive marketing platform. The world's most innovative brands trust Salesforce Marketing Cloud to create personalized customer experiences.Now... Read More

Marketing, Digital Marketing, Events

Apr 28, 2016 By Kelly Simon

A Few Sessions Have Openings-Now's the Time to Fill In Your Connections 2016 Agenda

It's a nice problem to have: Too many choices, and not enough time. If you're finding it hard to decide which sessions you want to attend at Connections, we're here to help! Consider rounding out your day with the following recommendations. Of course there are many more options... Read More

Marketing, Digital Marketing, Events

Apr 27, 2016 By Joanna Beerman

Retail Marketers: Your Survival Guide to Connections

With over 150 breakout sessions covering the complete spectrum of digital marketing, Connections is the modern marketer's "go to" conference to discover emerging trends and obtain practical guidance on how to satisfy, surprise and delight their customers. On May 10-12, 2016, thousands... Read More

Marketing, Digital Marketing, Events

Apr 27, 2016 By Kacey Burr

Salesforce Partners to Play Key Role at Connections 2016

Partners are a huge part of what makes the Salesforce ecosystem impactful and powerful--and at Connections you'll see that network come to life. Get ready to be inspired by the amazing things they're doing, and make sure you schedule time to visit them on the Expo floor, check out their... Read More

Marketing, Digital Marketing, Events

Apr 22, 2016 By Devon McGinnis

Marketing Survey Says: 79% of Marketers Say Mobile Is Core to Business

Once a fringe channel, mobile marketing has become a mainstay. But it didn't happen overnight. Even back in 2014, a Forbes article declared with a smirk that marketers were entering the "third annual year of mobile."In 2016, at last, the momentum behind mobile marketing has tipped the... Read More

Marketing, Digital Marketing, Mobile Marketing

Apr 21, 2016 By Shannon Duffy

B2B Marketers-Three Great Reasons to Attend Connections 2016

Connections has something for brands of all types and sizes-including tons of great content and networking opportunities for B2B marketers. Let's check out three reasons it's the must-attend digital marketing event of the year. Connect with Other B2B Marketers Just Like YouFrom the B2B... Read More

Marketing, Digital Marketing, Events

Apr 20, 2016 By Ben Pippenger

Master Personalization for Email, SMS Messages and Landing Pages

As our 2016 State of Marketing research shows, the key to winning in the new era of the customer is personalization. High performing marketing teams have shifted their mindsets and tactics from marketing at customers, to engaging with customers in 1-to-1 communications.These brands recognize that... Read More

Marketing, Digital Marketing, Marketing Personalization

Jul 28, 2015 By Alexa Schirtzinger

7 Things Marketers Need to Know About Optimization

Any marketer knows that data has revolutionized the way we work. Once, we built campaigns and hoped for the best; today, we can see exactly how each campaign tactic performs. But all of that data means nothing if we're not using it to keep improving - which is where optimization comes in. Last... Read More

Marketing, Digital Marketing, Content Marketing

Apr 28, 2015 By Devon McGinnis

The 2015 State of B2B Marketing: New Research from Salesforce

It's no surprise that B2B and B2C marketers have different goals and strategies. In January, we released new research on the overall state of marketingÃ¢ÂÂ-Ã¢ÂÂincluding businesses of all sizes and types, based on the responses of 5,000+ global marketers. Now we're separating B2B from B2C... Read More

Marketing, Digital Marketing, B2B Marketing

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How To Create a Customer-Centric Experience

The New Rules of Customer Engagement: Key Trends From Global Research

Salesforce.com

360 PERSPECTIVES

How To Connect Silos
and Put Customers First

ExactTarget Connections is now Salesforce Connections

A Few Sessions Have Openings-Now's the Time to Fill In Your Connections 2016 Agenda

Retail Marketers: Your Survival Guide to Connections

Salesforce Partners to Play Key Role at Connections 2016

Marketing Survey Says: 79% of Marketers Say Mobile Is Core to Business

B2B Marketers-Three Great Reasons to Attend Connections 2016

Master Personalization for Email, SMS Messages and Landing Pages

7 Things Marketers Need to Know About Optimization

The 2015 State of B2B Marketing: New Research from Salesforce

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CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

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Europe, Middle East, and Africa

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Salesforce.com

360 PERSPECTIVES

How To Connect Silos and Put Customers First

Most Popular Stories

CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

Americas

Europe, Middle East, and Africa

Asia Pacific

How To Connect Silos
and Put Customers First