With over 150 breakout sessions covering the complete spectrum of digital marketing, Connections is the modern marketer's "go to" conference to discover emerging trends and obtain practical guidance on how to satisfy, surprise and delight their customers. On May 10-12, 2016, thousands of marketing professionals will gather at the Georgia World Congress Center in Atlanta, Georgia to share strategies and success stories related to social media, mobile marketing, email marketing, personalization, customer journeys, predictive intelligence and more.

Since Connections offers content for the new marketer just cutting their teeth on segmentation and the seasoned digital professional accustomed to building 1:1 journeys at scale, it's easy to get lost in all the sessions that the conference has to offer. Don't worry: we've collected the top 5 list of sessions every retail marketer should attend at Connections 2016.

#1 The Retail Thought Leadership Session at Connections

Join three leading retailers as they discuss the future of retail in "Reimagining Retail in the Age of the Shopper". Salesforce SVP of Retail Shelley Bransten will host three well-known brands to explore the trends shaping the industry today and how these retailers are incorporating marketing into every facet of business operations to deliver a better shopper experience. Wednesday, May 11, 2016, 2:00-2:40 pm Eastern.

#2 Learn How Land of Nod Grows With Their Customers

Most marketers will admit that no two customers are alike. And most cases, these marketers will admit that no two customers should be treated the same. But the devil's in the details. With a lean team, it's difficult to implement personalization at scale. Sit in on this session to watch Land of Nod take the audience through a step-by-step journey to showcase how the brand makes each customer experience a delightful one. Tuesday, May 10, 2016, 3:00-3:40 pm Eastern.

#3 Mobile-First Marketing: How to Reach Shoppers at the Right Time and Right Place

With modern technology, marketers are able to provide shoppers with a seamless multichannel experience. Learn how Rack Room Shoes aligns mobile, email and services programs to create 1-1 customer journeys for higher SMS open rates and offer conversions. Wednesday, May 11, 2016, 3:00 pm Eastern.

#4 Crush Your Conversion Goals with Effective Email Marketing

From acquisition to post-conversion, retail customers have come to expect relevant, individualized promotional content for each step of their shopper journey. Listen to email marketing specialists at Cabela's, Crocs and Hallmark baby personalize digital marketing content to strengthen customer engagement. Wednesday, May 11, 2016 at 8:45-9:25 am Eastern.

#5 Cocktails, Canapes and 2900% Marketing ROI

We saved the best for last. Mark your calendars for an extracurricular retail session at the event - a VIP experience hosted at a special retail store location. Join Salesforce for an executive event at Room & Board, for nonstop networking, cocktails and canapes and, of course, thought leadership. Hear an executive from Room & Board share the brand's incredible marketing story of transforming predictive marketing intelligence into a 2900% ROI. To request your event invitation, please visit here. Wednesday, May 11, 2016 6:30-8:30 pm Eastern.

Interested in learning more about the retail program at Connections? Download the 3 Perfect Days for Retail Marketers at Connections now.