360 PERSPECTIVES

How To Connect Silos
and Put Customers First

Apr 04, 2018 By Ella Marks

An Exclusive Q&A with a Salesforce Architect: What "Salesforce Strong" Means to Thaddeus Ward

Salesforce architects work directly with customers looking to change their business — to modernize business processes, implement solutions faster, and improve user experience. From every point of the business, they’re helping customers become Trailblazers. Architects help customers launch strong... Read More

Customer Success, Careers, IT

Mar 30, 2018 By Kelley Spillson

Interaction, Not Interrogation: How Salesforce Is Leading the Evolution of Customer Feedback

Surveys might be undermining every customer experience improvement you’re trying to implement. While that may sound counterintuitive, according to a 2016 study of customer perceptions by CEB (now Gartner), 75% of customers agree that their survey experience influences their overall impression of a... Read More

Customer Success

Mar 28, 2018 By Maria Martinez

Understanding What It Really Means to be “Customer Obsessed”

As more businesses adopt a customer-centric focus and this becomes the norm, this advantage will come to an end. Companies that are unable to provide positive customer experiences will be threatened by the growing number of businesses using customer experience to drive loyalty and adoption of their products.... Read More

Commerce, Retail Insights, Customer Success

Mar 27, 2018 By Robert DeSisto

Seamless Upgrades Are A “Must Have” For Customer Success

A long time ago in a data center far, far away there were IT departments performing painful CRM software upgrades. The entire department would be on “pins and needles” worrying what critical functionality may or may not be supported, or what customization would just not work anymore. A... Read More

Customer Success, IT

Mar 26, 2018 By Laura James

Equal Parts Culture and Customer, Then Add a Touch of Experimentation and Governance: Your Recipe for Sustained Innovation

At high altitude the air changes considerably; it becomes drier and holds less oxygen. Above 3,000 feet the boiling temperature of water drops 6 degrees, and baking must be adjusted to account for the changes in the air. Baking the perfect cookie at altitude doesn’t just happen; it takes extra... Read More

Customer Success, Innovation

Mar 22, 2018 By Maria Martinez

Understanding What it Really Means to Be "Customer Obsessed"

In the Age of the Customer, customer-obsessed businesses have a competitive advantage. As more businesses adopt a customer-centric focus and this becomes the norm, this advantage will come to an end. Companies that are unable to provide positive customer experiences will be threatened by the... Read More

Customer Success, Leadership

Mar 19, 2018 By Gilberto Artuza

3 Easy Steps to Increase Business Value

How do companies decide where to allocate resources, with so many competing priorities and with every project being of the utmost importance? Limited budgets and endless projects seem to be the norm, so you would think there’s a clear answer to this question. The answer is elusive, and companies... Read More

Customer Success, IT

Mar 15, 2018 By Thimaya Subaiya

Is it Time to Rethink Your Metrics?

The Fourth Industrial Revolution is driving rapid change, reshaping businesses and industries. In the face of this giant transformation, when was the last time you evaluated your business metrics? While executives understand the massive shift, many do not feel pressured to alter their business... Read More

Analytics, Customer Success

Mar 14, 2018 By Ella Marks

An Exclusive Q&A with a Salesforce Architect: What "Salesforce Strong" Means to Cynthia Qiao

The Salesforce Certified Technical Architect credential is the pinnacle certification for those who demonstrate the knowledge, skills, and capabilities to design and build high-performance technical solutions on the Salesforce Lightning Platform across all areas of domain expertise. Salesforce has... Read More

Careers, Customer Success, IT

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How To Create a Customer-Centric Experience

The New Rules of Customer Engagement: Key Trends From Global Research

Salesforce.com

360 PERSPECTIVES

How To Connect Silos
and Put Customers First

An Exclusive Q&A with a Salesforce Architect: What "Salesforce Strong" Means to Thaddeus Ward

Interaction, Not Interrogation: How Salesforce Is Leading the Evolution of Customer Feedback

Understanding What It Really Means to be “Customer Obsessed”

Seamless Upgrades Are A “Must Have” For Customer Success

Equal Parts Culture and Customer, Then Add a Touch of Experimentation and Governance: Your Recipe for Sustained Innovation

Understanding What it Really Means to Be "Customer Obsessed"

3 Easy Steps to Increase Business Value

Is it Time to Rethink Your Metrics?

An Exclusive Q&A with a Salesforce Architect: What "Salesforce Strong" Means to Cynthia Qiao

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CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

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Salesforce.com

360 PERSPECTIVES

How To Connect Silos and Put Customers First

Most Popular Stories

CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

Americas

Europe, Middle East, and Africa

Asia Pacific

How To Connect Silos
and Put Customers First